Feedback International Journal of Communication
About the Journal Feedback International Journal of Communication (FIJC), registered ISSN (Online): 3046-9465, is a prestigious peer-reviewed, double-blind academic journal published quarterly, dedicated to shaping and advancing the global discourse in communication studies. As a platform for scholars, researchers, and professionals, FIJC is committed to publishing cutting-edge research, thought-provoking theoretical insights, and critical analyses that explore the ever-evolving landscape of communication. With a strong emphasis on interdisciplinary dialogue, FIJC welcomes high-quality contributions across various domains, including media studies, interpersonal communication, organizational communication, digital communication, political communication, and cultural discourse. Our rigorous double-blind peer-review process ensures that every published article meets the highest academic standards, fostering innovation and impactful scholarship in the field. By bridging diverse perspectives and fostering intellectual exchange, FIJC aspires to be more than just a journal—it is a global forum where ideas converge, theories evolve, and the future of communication is redefined. ISSN (online): 3046-9465 DOI : 10.62569/fijc Frequency: 4 issues per year (March, June, September, December) Publisher: PT Agung Media Publisher - Number : AHU-002955.AH.01.30.Year 2024
You are free to: Share — copy and redistribute the material in any medium or format for any purpose, even commercially. Adapt — remix, transform, and build upon the material for any purpose, even commercially. The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms: Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits. Notices: You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation . No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
TikTok's Influence on Marriage and Relationship Attitudes among Young Adults in Urban Kampala
This study examines how TikTok content about marriage and relationships influences the perceptions of young adults in urban Kampala, Uganda. Drawing on Cultivation Theory, the research explores the ways social media narratives shape relational attitudes in a rapidly digitising society. A qualitative case study design was employed with forty purposively selected participants (20 men and 20 women, aged 18–35). Data were collected through semi-structured interviews and focus group discussions, and analysed thematically. The analysis revealed that TikTok communicates recurring messages highlighting open communication, shared responsibility, gender collaboration, and support for single parenthood. At the same time, the platform often presents glamorised and unrealistic portrayals of marriage and intimate life. Participants found these messages both empowering and problematic: they encouraged collaboration and offered practical advice, but also promoted unrealistic expectations, trend-driven pressures, and discouraging images of marital life. The findings suggest that TikTok functions as a dual-edged cultural tool. It provides valuable relational lessons while simultaneously glamorising and normalising idealised or dysfunctional dynamics. The study highlights the need for media literacy initiatives to enable young people in Uganda to critically evaluate digital ideals of relationships within their cultural context.
Copyright (c) 2025 Petra Cherukut, Hakim Nkalubo, Augustine O. Ifelebuegu (Author) https://creativecommons.org/licenses/by-sa/4.0
Political Communication Strategy of the Democratic Party in Winning the Kharisma Pair in the 2024 Pamekasan Regency Election
This research focuses on the political communication strategy applied by the DPC of the Pamekasan Democratic Party to win the KHARISMA (KH. Kholilurrahman and Sukriyanto) pair in the 2024 Pilkada. The purpose of this study is to analyze the communication strategies used by the Democratic Party in building voter support amid the dominance of religious parties and strong cultural influences in Pamekasan Regency, as well as identifying factors that support and hinder the implementation of these strategies. The method used in this research is descriptive qualitative with a case study approach. The results showed that the communication strategy implemented by the DPC of the Democratic Party was personal, cultural, and figure-based. The main supporting factors include legitimacy from charismatic pesantren figures, local social networks, and strong religious narratives. Meanwhile, the obstacles faced included the low initial popularity of the candidate pairs and legal disputes at the Constitutional Court. This study concludes that the success of the Democratic Party's political communication is strongly influenced by its ability to adjust its strategy to the socio-cultural structure of Pamekasan society and build inclusive and adaptive political communication.
Copyright (c) 2025 Syarifuddin (Author) https://creativecommons.org/licenses/by-sa/4.0
Influencer Credibility and Authenticity in the Fight Against Misinformation
The rise of social media influencers has reshaped how information is produced and consumed. While their perceived authenticity grants them persuasive power, questions persist about the credibility of their content and the risks of misinformation. Algorithms that prioritize engagement over accuracy further exacerbate this paradox. This paper employs a narrative literature review, synthesizing findings from studies on influencer authenticity, misinformation dynamics, and digital trust. Sources include peer-reviewed journals, policy reports, and case-based analyses, with an emphasis on cross-disciplinary perspectives from communication studies, marketing, and digital ethics. The findings indicate that influencer credibility depends on multiple factors beyond audience size, including transparency, expertise, consistency, and accountability. While fact-checking tools, regulations, and media literacy programs are common strategies, they remain fragmented and reactive. A significant gap exists in influencer accountability and the lack of co-created ethical standards, leaving misinformation unchecked in many cases. Current approaches are limited by scalability, regulatory inconsistencies, and algorithmic bias that favors sensationalism. Addressing misinformation requires systemic change: engaging influencers as partners in setting ethical norms, rethinking algorithms to reward accuracy, and expanding media literacy across demographics. Future research should investigate empirical cases of influencer responsibility, audience trust dynamics across cultures, and platform-level reforms to ensure long-term resilience against misinformation.
Copyright (c) 2025 Vi Thi Phuong, Adamkolo Mohammed Ibrahim (Author) https://creativecommons.org/licenses/by-sa/4.0
Reconfiguration of Media Communication in the Age of AI and Inequality
Artificial Intelligence (AI) is transforming the production, distribution, and consumption of information within digital media ecosystems. While AI offers unprecedented opportunities for innovation, efficiency, and personalization, it also risks deepening existing socioeconomic and digital inequalities. This study explores the complex relationship between AI, media access, and inequality in the digital era. This exploratory research employed a descriptive approach by analyzing secondary sources, including academic literature, media reports, policy documents, and online resources related to AI and digital media. Data were synthesized to identify patterns of structural injustices and regulatory challenges in both the Global North and Global South. The findings indicate that AI-driven tools such as automated journalism, algorithms, deepfake technologies, and generative models are reshaping traditional media workflows. While these innovations enhance efficiency and personalization, they also introduce concerns related to bias, misinformation, opacity in corporate practices, and the erosion of editorial authority. The analysis further reveals that structural inequalities and regulatory gaps mediate the benefits of AI, often privileging technologically advanced actors while marginalizing underserved groups. The study concludes that although AI has the potential to revolutionize media practices, its integration into digital ecosystems risks widening digital divides and reinforcing power asymmetries. Without inclusive policies, ethical leadership, and equitable access frameworks, AI may consolidate control in the hands of a few, thereby undermining media pluralism and social equity.
Copyright (c) 2025 Eric Msughter Aondover, Perpetua Ogechi Aondover, Abdullahi Aliyu Maiwada (Author) https://creativecommons.org/licenses/by-sa/4.0
Key Determinants of Kano Diaspora’s Shift from Traditional Radio to Online Streaming Platforms: A Descriptive Survey Study
Radio has historically served as a vital medium for maintaining cultural identity and civic participation among migrants. However, limited research has examined why members of the Kano State diaspora increasingly migrate from analogue FM/AM broadcasting to internet-based radio platforms. Guided by Domestication Theory and a moderated perspective on Technological Determinism, this study employed a structured online questionnaire. The survey targeted 353 adults aged 18–45 from the Kano Diaspora residing in the United States, the United Kingdom, and the United Arab Emirates, all of whom accessed Kano-origin radio stations at least once a month. Descriptive statistics, including percentages and mean scores, were used to analyse demographic profiles and rank six hypothesised motivators: time-shifted access, content variety, participatory features, technological currency, social media integration, and community information services. Findings indicate that flexible listening schedules (80%), opportunities for real-time feedback (74%), and expanded programme choice (70%) were the most significant drivers of digital migration. Additionally, 66% of respondents valued social media integration for sustaining communal discourse, while 62% acknowledged that regular technological updates shaped their listening practices. The study highlights that internet-based radio offers the diaspora greater convenience, interactivity, and programme diversity than analogue broadcasting. It recommends that broadcasters tailor schedules to diaspora time zones, provide simple app-onboarding tutorials, and maintain low-data streaming options. Media educators should design modular digital-literacy programs, while policymakers may consider diaspora-targeted broadband subsidies. These insights advance scholarly debates on transnational media consumption and offer practical guidance for sustaining radio’s relevance in a digitally mediated environment.
Copyright (c) 2025 Amina Marmara, Adamkolo Muhammed Ibrahim , Abubakar Tijjani Ibrahim (Author) https://creativecommons.org/licenses/by-sa/4.0
A Strategic Communication Approach to Youth Engagement in Transitional Justice in Post-Insurgency Yobe State, Nigeria
The Boko Haram insurgency has inflicted profound disruption on communities in northeast Nigeria, with Gujba Local Government Area (LGA) among the most severely affected. Although transitional justice (TJ) initiatives have been introduced to address human rights violations, youth participation has remained limited and largely symbolic. This article examines the specific roles that young people occupy in TJ processes in Gujba LGA and proposes a strategic communication framework to enhance their substantive engagement. A mixed methods design was employed, with quantitative data from a structured survey of 300 youths (187 male, 113 female) and qualitative insights drawn from 13 key informant interviews. Findings reveal that while 40% of respondents have ever attended TJ events, attendance is typically confined to community reconciliation (60%), with minimal involvement in policy workshops (25%). Youth contributions frequently remain logistical or testimonial rather than consultative. Demographic analysis indicates higher participation among those aged 20–24 and individuals with post-secondary education, whereas farmers and young women face pronounced barriers. Drawing on framing and diffusion theories, the article outlines a seven-step advocacy campaign encompassing tailored messages in local languages, multi-channel dissemination (radio, town criers, mobile messaging) and culturally sensitive formats (women only sessions, youth led media). Preliminary pilot data suggest that targeted messaging can raise awareness from 35% to over 60% and increase active speaking roles among participants by 30%. The proposed framework offers policymakers and practitioners a replicable model for transforming youth from passive observers to active stakeholders in TJ, thereby strengthening the legitimacy and effectiveness of post conflict recovery processes.
Copyright (c) 2025 Adamkolo Muhammed Ibrahim , Usman Adamu Muhammad, Abubakar Tijjani Ibrahim (Author) https://creativecommons.org/licenses/by-sa/4.0
Inclusive Communication in Dakwahtainment: Da'wah Strategies for Minority Groups through the ‘Log In’ Podcast
The emergence of digital media has transformed Islamic preaching into more interactive and inclusive forms. One such innovation is the Log In Podcast, which combines religious messages with entertainment (dakwahtainment) and features interfaith dialogue. This study explores how inclusive communication strategies are applied in the Log In Podcast Season 3, particularly in engaging religious and cultural minorities. This qualitative research uses a descriptive approach with content analysis techniques. Data were gathered from eight episodes of the Log In YouTube podcast and audience comments. NVivo 12 software was used for coding and thematic mapping of both the content and responses. The analysis reveals three key indicators of inclusive da’wah namely diverse guest speakers (including Muslims, Christians, Buddhists, and cultural figures), a wide range of themes (such as tolerance, psychology, sharia, and the arts), and positive audience engagement. Comments reflect appreciation for the open, respectful tone and the podcast’s ability to bridge religious differences. Figures like Habib Ja’far play a central role in mediating dialogue, while audiences respond enthusiastically to recurring interfaith guests and inclusive discussions. The Log In Podcast succeeds as a platform for inclusive digital da’wah, creating a space where religious diversity is respected and discussed. This approach not only appeals to Muslim audiences but also engages minorities and non-Muslims, fostering interfaith understanding. The podcast demonstrates how social media can be effectively used for pluralistic and modern religious communication.
Copyright (c) 2025 Suci Ramadhani, Hasan Sazali, Retno Sayekti (Author) https://creativecommons.org/licenses/by-sa/4.0
Toxic Relationship Representation and the Shifting Meaning of Love in TikTok Popular Culture
This study investigates how toxic romantic relationships are represented in TikTok videos and how these representations influence the evolving cultural meanings of love among young users. In the context of digital popular culture, TikTok has emerged as a key site for emotional storytelling and identity performance. Using a qualitative approach and Fairclough’s Critical Discourse Analysis (CDA), this study analyzed 50 viral TikTok videos and over 1,000 associated comments. Data were selected based on relational themes involving emotional manipulation, dependency, and conflict. The findings identify three dominant themes, (1) the romanticization of toxic behaviors, (2) the ironic or humorous reframing of emotional abuse, and (3) audience identification and normalization of harmful relationship dynamics. Users often interpret such content as relatable, aesthetic, or emotionally resonant. The study argues that TikTok functions not merely as a space of representation but as an emotional and cultural educator where toxic love is reframed and normalized. While some content invites critique, most contributes to shifting emotional norms. The research highlights the implications of these narratives on digital intimacy and the emotional expectations of youth.
Copyright (c) 2025 Ahmad Salman Farid (Author) https://creativecommons.org/licenses/by-sa/4.0
Understanding User’s Knowledge-Driven Competence to Identify Cloned and Authentic Facebook Pages of Newspapers
Cloned Facebook pages that mimic established newspapers pose a risk of misinformation, particularly for postgraduate students in Nigeria who are expected to have strong media-literacy skills. This study investigates their ability to distinguish authentic from cloned Facebook pages of Daily Trust and Vanguard, and identifies the cues and strategies they use in the evaluation process. Using a sequential explanatory mixed-methods approach, the study began with a survey of 372 postgraduate students across three universities in North-West Nigeria. It measured their knowledge of authenticity indicators such as verification badges, URLs, and contact details. This was followed by ten in-depth interviews with selected students and newspaper editors to explore their reasoning and institutional practices. Results show that fewer than 14% of students were aware of missing verification badges on cloned pages, and only about 20% recognized misuse of logos or names. Most relied on visual elements like logos and page titles rather than systematic checks. Editors also confirmed that clone detection is reactive, triggered mostly by user complaints. The findings indicate a gap between assumed competence and actual verification skills. The study recommends introducing a structured Digital Verification Training (DVT) program that includes theoretical instruction, hands-on exercises, case studies, and collaboration with media platforms to improve users' ability to verify online news sources.
Copyright (c) 2025 Abubakar Tijjani Ibrahim, Adamkolo Muhammed Ibrahim (Author) https://creativecommons.org/licenses/by-sa/4.0
Reconceptualizing Communication for Moral Education in Islam through Dialogic Engagement
Moral education in Islam emphasizes the development of akhlaq (Islamic character), yet pedagogical strategies to internalize these values often rely on monologic instruction. This study explores dialogic engagement as a transformative communication model for Islamic moral education. Using a qualitative library research method, this study analyzed classical Islamic texts, contemporary moral education theories, and recent empirical studies on communication and character development. Content and thematic analysis were applied to synthesize key concepts and pedagogical practices. Findings indicate that dialogic communication through reflective dialogue, interactive Q&A, and value clarification facilitates the internalization of moral values by enhancing critical thinking, empathy, and ethical awareness. When supported by inclusive learning environments and integrated with narrative and demonstrative strategies, dialogic engagement promotes holistic moral development. The study positions dialogic engagement as both a prophetic tradition and a contemporary pedagogical need. It concludes that dialogic methods enable value co-construction between educators and learners. However, empirical research is needed to test its practical application across diverse Islamic educational settings.
Copyright (c) 2025 Eka Mayasari (Author) https://creativecommons.org/licenses/by-sa/4.0
Impact of Information Bias Analysis on News Consumption Patterns of Digital Platforms in Indonesia
Digital platforms have become the main source of news for Indonesians, with internet penetration reaching over 77% by 2024. However, the shift to digital news consumption has brought challenges, particularly the presence of analytical information bias such as emotional language, one-sided framing, and the blending of facts with opinions. This study explores how such bias impacts public news consumption behavior in Indonesia. Using a qualitative approach, this research collected data through in-depth interviews with active digital news consumers. Participants were selected purposively to represent different age groups, professions, and digital literacy levels. Data were analyzed thematically to understand patterns in how people perceive and respond to biased news. The study found that many users consume news quickly and uncritically, often influenced by headlines or emotional tone. Analytical bias in news affects how people interpret information, leading to polarized opinions, mistrust in media, and low information literacy. Only a small group of users with higher digital literacy showed efforts to verify and balance the information they receive. Information bias on digital platforms has a complex impact on how Indonesians consume news. It shapes public opinion, weakens critical thinking, and contributes to societal divisions. To address this, collaboration is needed between media, educators, and policymakers to strengthen media literacy and create a healthier information ecosystem. This study is limited by its qualitative scope and sample size; future research could involve broader data collection and mixed methods to deepen the findings.
Copyright (c) 2025 Nurhani Maghfira Wali (Author) https://creativecommons.org/licenses/by-sa/4.0
Media Silence on Suicide in Nigeria's News Coverage
Suicide is a pressing public health concern in Nigeria, yet the extent to which it is reported in the media remains unclear. The mass media serves a critical role in shaping public awareness and framing social issues. This study explores how suicide cases are reported by Nigerian online newspapers and whether such coverage aligns with the media’s social responsibility. Using a quantitative content analysis method, the study examined suicide-related articles published in The Punch and The Guardian online editions between April and December 2019. A total of 540 newspaper issues (270 from each outlet) were analyzed using purposive sampling. Data were categorized based on story frequency, genre, paragraph length, and number of deaths reported. Theoretical framing was guided by Agenda-Setting Theory, Cultivation Theory, and Social Responsibility Theory. A total of 75 suicide-related stories were identified. Most were brief (1–10 paragraphs) and appeared in the metro section, with little investigative or thematic depth. The Punch contributed more stories (57.3%) compared to The Guardian (42.7%). Despite the high number of suicides in Nigeria, the overall media coverage was found to be minimal and inconsistent. Findings suggest significant underreporting and a lack of meaningful engagement with suicide as a societal issue. The media has not fulfilled its role in setting the public agenda or cultivating awareness. Suicide is often framed episodically rather than thematically, limiting its visibility as a public health concern. This undermines the media’s potential to educate, warn, and mobilize action against suicide. The study concludes that Nigerian newspapers have not adequately reported on suicide, failing to meet the standards of socially responsible journalism. Broader media monitoring and audience-focused research are needed to understand the full impact of media coverage on suicide perception and prevention.
Copyright (c) 2025 Joshua Kayode Okunade, Deborah Onyinyechi Amaechi, Anthony Olopha, Eric Msughter Aondover (Author) https://creativecommons.org/licenses/by-sa/4.0
Rethinking Public Relations in Crisis Management and Employee Engagement in the Nigerian Shippers’ Council
Organisations and businesses face complex challenges in their daily operations, both intrapersonal and interpersonal, which can impact their effectiveness, reputation, and employee job satisfaction. Ineffective crisis management may lead to low morale, decreased productivity, and increased turnover rates. This study examines the relationship between public relations tools, crisis management, and employee job satisfaction in the Nigerian Shippers' Council. This study is based on Stakeholder Theory and employs a correlational survey research design. A purposive sampling technique was used, with total enumeration yielding 433 respondents. Data were collected through structured questionnaires and analyzed using descriptive and inferential statistics. Findings indicate that 98.3% of respondents preferred WhatsApp group communication due to its interactive and inclusive nature. Furthermore, press releases and media briefings were minimally used during crises, with 80% and 76.8% of respondents, respectively, stating they were only occasionally employed. The study highlights the importance of digital communication platforms, particularly WhatsApp groups and online surveys, in enhancing real-time engagement with employees and stakeholders. It is recommended that the Nigerian Shippers’ Council prioritize these tools to improve crisis management strategies and boost employee job satisfaction.
Copyright (c) 2025 Abigail Olubukola Irele, Bashir Ambi-Mohammed (Author) https://creativecommons.org/licenses/by-sa/4.0
Content Analysis of Islamic Communication Principles in the Film Air Mata di Ujung Sajadah
This study analyzes how the film Air Mata di Ujung Sajadah presents Islamic communication principles and identifies dialogues that contradict them. Using a qualitative descriptive approach and content analysis based on Miles and Huberman's framework, the research examines six key principles: qaulan sadida, qaulan layyina, qaulan ma’rufa, qaulan karima, qaulan maysura, and qaulan baligha. The findings highlight the film's representation of ethical and moral values in Islamic communication within a religious-themed narrative. The findings indicate that the film effectively integrates Islamic communication principles, making it a potential medium for social learning through message observation, aligning with Melvin DeFleur’s Social Learning Theory. The interaction between characters frequently reflects Islamic communication values. Specifically, qaulan sadida appears 8 times, qaulan layyina 4 times, qaulan ma’rufa 9 times, qaulan karima 12 times, qaulan maysura 2 times, and qaulan baligha 5 times. Despite the strong representation of Islamic communication principles, the study also identifies dialogue that contradicts these values. Instances of qaulan sadida being violated through dishonesty appear 6 times, harsh speech contradicting qaulan layyina occurs 5 times, disrespectful words opposing qaulan karima appear 5 times, and inappropriate words conflicting with qaulan ma’rufa are also found 5 times. These findings suggest that while the film promotes Islamic communication ethics, it also depicts real-life conflicts that challenge these principles, reflecting the complexities of social interactions.
Copyright (c) 2025 Ihsan Marzuki Nasution, Marlina (Author) https://creativecommons.org/licenses/by-sa/4.0
New Media Convergence in Message Delivery Through Podcasts: An Analysis of Deddy Corbuzier’s Close The Door Podcast (Episode Case 003: Callous)
Media convergence has transformed the way messages are delivered, particularly in digital platforms such as podcasts. Deddy Corbuzier's Close The Door podcast is an example of how media convergence integrates audio and visual elements to enhance message delivery. This study aims to analyze how Deddy Corbuzier utilizes media convergence in episode Case 003: Callous and how the message delivery process takes place within this framework. This research employs a qualitative approach with a content analysis methodology. Data were collected through observations, interviews, and documentation to explore the strategies used in message delivery and audience engagement within the podcast. The findings indicate that Deddy Corbuzier applies video podcasting, which integrates audio-visual elements to create an immersive experience. The podcast facilitates two-way communication (interactional), enabling engagement between the host and the audience. The study also identifies key messages conveyed in the episode, such as the importance of self-confidence and avoiding the “people-pleaser” mentality. Additionally, the study highlights the success strategies suggested by Deddy Corbuzier, which include self-belief, perseverance, and continuous self-improvement. Deddy Corbuzier employs various communication techniques, including the bridging technique, which connects unrelated topics seamlessly to create engaging discussions. Furthermore, persuasive communication is utilized to influence audience perception and encourage motivation. The study suggests that media convergence in podcasts enhances storytelling effectiveness and audience retention.
Copyright (c) 2025 Muhammad Tabroni, Marlina (Author) https://creativecommons.org/licenses/by-sa/4.0
Identity and Social Pressure in The Death of Vivek Oji A Postcolonial Analysis
This study examines postcolonial African literature, focusing on the themes of identity and societal pressures in contemporary settings. The research is based on Akwaeke Emezi’s novel, The Death of Vivek Oji, which presents a complex portrayal of identity formation within a postcolonial society. Using a postcolonial analytical framework, this study critically explores the sociocultural values embedded in the novel and their influence on the protagonist’s life decisions. The analysis considers how postcolonial theory helps in understanding the preservation of identity amidst colonial legacies and societal constraints. The findings indicate that postcolonial societies often struggle to maintain their cultural identity due to the historical impact of colonialism, which sought to erase indigenous identities. The novel reveals that traditional values exert significant pressure on individuals, particularly those who deviate from societal norms, leading to conflicts between personal identity and collective expectations. This study highlights how postcolonial societies resist new Western ideologies out of fear of further identity transformation. The rejection of these ideas stems from a deep-rooted need to reclaim and safeguard cultural heritage. The analysis suggests that the protagonist’s struggles reflect broader societal tensions in postcolonial contexts. The study underscores the ongoing conflict between cultural preservation and modern influences in postcolonial societies, emphasizing the lasting effects of colonial legacies on identity formation.
Copyright (c) 2025 Houaria Chaal (Author) https://creativecommons.org/licenses/by-sa/4.0
Evolution of Cinematography in the Streaming Age: Challenges and Opportunities for Filmmakers
The evolution of streaming technologies has significantly influenced cinematographic techniques, reshaping the way filmmakers approach lighting, framing, and overall visual composition. Unlike traditional cinema, which relies on controlled viewing environments to ensure optimal image fidelity, streaming platforms must accommodate a variety of screen sizes, resolutions, and lighting conditions. This shift necessitates adaptations in cinematography to maintain visual clarity and engagement across diverse viewing contexts. This study employs a qualitative analysis of contemporary cinematographic practices in streaming content, drawing from case studies of films and series distributed on major platforms. Additionally, industry reports and expert interviews provide insights into how digital distribution reshapes aesthetic and technical strategies. The research examines cinematographic trends such as increased reliance on high-contrast lighting, tighter framing, and the impact of compression algorithms and HDR technology on color grading and dynamic range choices. Findings indicate that cinematographers increasingly adjust their techniques to suit streaming environments. High-contrast lighting enhances visibility on mobile devices, while tighter framing ensures compositional clarity on smaller screens. Moreover, technological advancements in compression and HDR have led filmmakers to reconsider traditional color grading approaches. The study also highlights how algorithm-driven recommendations and binge-watching culture influence narrative pacing and visual style, leading to new creative strategies in storytelling. The results suggest that the transition from traditional cinema to streaming platforms is not merely a shift in distribution but a fundamental transformation in visual storytelling. Streaming technologies not only shape cinematographic choices but also redefine audience engagement.
Copyright (c) 2025 Perpetua Ogechi Aondover (Author) https://creativecommons.org/licenses/by-sa/4.0
Role of Internal Communication in Enhancing Employee Engagement in the Nigeria Customs Service: A Two-Way Symmetrical Approach
In today’s dynamic organisational landscape, strategic internal communication has become a crucial driver of employee engagement and performance. Traditional top-down communication methods are increasingly being replaced by integrative approaches that align employee behaviour with organisational goals. This shift is particularly significant in paramilitary organisations, where hierarchical structures and rigid protocols often hinder transparent and inclusive communication. This study employs a descriptive research method, drawing on secondary sources such as literature, media reports, official documents, and online resources relevant to internal communication and employee engagement within the Nigeria Customs Service. Grounded in the Two-Way Symmetrical Theory of Public Relations, which emphasises reciprocal communication and mutual understanding between employees and leadership, this paper examines the unique communication challenges within the Service. These challenges are shaped by the organisation’s diverse roles in revenue generation, trade facilitation, and law enforcement. The findings indicate that effective internal communication—supported by structured feedback mechanisms and transparency—enhances employee participation, satisfaction, and overall job performance. The study concludes that strategic internal communication not only mitigates operational complexities but also strengthens organisational cohesion, discipline, and shared values, all of which are essential for achieving institutional objectives.
Copyright (c) 2025 Abdullahi Aliyu Maiwada (Author) https://creativecommons.org/licenses/by-sa/4.0
Media Convergence and the Development of Interactive Broadcasting with Metaverse Technology
The convergence of traditional media with metaverse technology has revolutionized interactive broadcasting by blending immersive experiences with real-time interactivity. This study explores the integration of media convergence and metaverse-driven platforms, highlighting their transformative impact on audience engagement, technological innovations, and the challenges related to infrastructure, cost, and ethical considerations. A mixed-methods approach was employed, combining qualitative and quantitative research. A comprehensive literature review established the theoretical foundation, while case studies of metaverse-enabled events, such as virtual concerts and immersive news reports, provided real-world insights. Semi-structured interviews with industry professionals offered expert perspectives on adoption barriers and strategies. Quantitative metrics, including audience retention rates and interaction times, were analyzed alongside industry reports to validate findings. The findings reveal a significant increase in audience engagement, with metaverse-driven platforms achieving 150% longer interaction times and a 20% higher retention rate than traditional formats. Technological enablers, such as VR, AR, Blockchain, and AI, were identified as key drivers of this transformation, facilitating immersive storytelling, secure digital transactions, and personalized content delivery. However, challenges persist, including high infrastructure costs, regional disparities in technological access, and ethical concerns over data privacy and intellectual property disputes. Metaverse broadcasting redefines audience interaction by enabling users to participate actively in content creation and exploration.
Copyright (c) 2024 Maisaroh Ritonga, Ahmad Salman Farid, Vijaya Kittu Manda (Author) https://creativecommons.org/licenses/by-sa/4.0
Public Relations' Role in Promoting Religious Programs at Samarinda Islamic Center Mosque
The mosque holds a significant role in Islamic culture, serving not only as a place of worship but also as a center for social, political, and cultural activities. Historically, mosques have functioned as venues for education and strategic planning, as seen during the time of the Prophet Muhammad. The Samarinda Islamic Center Mosque, an icon of Islamic culture in East Kalimantan and the second-largest mosque in Southeast Asia, embodies this multifunctionality. This study aims to explore the role of public relations in publicizing and promoting religious programs at the Samarinda Islamic Center Mosque and to identify the media utilized for these efforts. Employing a qualitative descriptive method, data were collected through observation, interviews, and documentation. A total of 15 informants participated, including 8 public relations staff selected through purposive and snowball sampling techniques and 7 congregation members and visitors chosen via accidental sampling. Data analysis involved condensation, presentation, and conclusion, with validation ensured through interview recordings and photographic evidence. Findings indicate that public relations play a vital role in coordinating program publications and promotions. This includes regular meetings, collaboration with various media outlets, and the use of social media platforms such as Facebook, YouTube, and websites. Additionally, electronic media like radio and television, as well as traditional materials like banners and posters, are employed to maximize outreach and engagement.
Copyright (c) 2024 Dina Resa Adelia, Afita Nur Hayati, Saputranur, Ashrun Mubarak Malik (Author) https://creativecommons.org/licenses/by-sa/4.0
Revolutionizing Educational Communication Psychology in the Digital Era
In the digital era, educational communication psychology plays a pivotal role in shaping interactions among teachers, students, and parents. This study addresses the critical need to understand these dynamics, identify challenges, and explore the potential of technology to enhance learning effectiveness. A library research method was employed, reviewing relevant academic literature on educational communication, psychology, and digital learning to identify patterns, challenges, and opportunities in the digital context. The findings reveal that while technology enhances student engagement through innovative tools, significant barriers, including the digital divide and lack of digital literacy, persist. Psychological theories, particularly those concerning motivation and behavior, are integral to understanding student dynamics in digital education. The study highlights the importance of integrating psychological principles with technology to address challenges such as cognitive overload and disengagement. Effective and inclusive communication strategies must prioritize socio-emotional learning and address inequalities to foster a sustainable learning environment. Education in the digital era requires simultaneous attention to psychological and technological aspects. Institutions must adopt holistic strategies that leverage technology while addressing psychological needs to create equitable and effective learning experiences.
Copyright (c) 2024 Rafidatul Jannah, Muhammad Ansar, Mariia Zameliuk (Author) https://creativecommons.org/licenses/by-sa/4.0
Politeness and Respect in Indonesian Traditions: An Ethnographic Communication Perspective
This study explores the Mahpangngolo tradition, a ceremonial procession integral to celebrations among the people of Enrekang, Indonesia. The tradition symbolizes community participation and reinforces values of politeness and respect. However, younger generations are increasingly disengaged from such cultural practices, threatening their preservation. An ethnographic communication approach was employed, involving observations, interviews, and documentation. Dell Hymes' SPEAKING model (Situation, Participants, Ends, Act Sequence, Key, Instrumentalities, Norms, Genres) served as the analytical framework for understanding the communicative dimensions of Mahpangngolo. The Mahpangngolo procession emphasizes the symbolic exchange of gifts between guests and hosts. This act is marked by the use of formal and polite language, reflecting mutual respect and community cohesion. Specific expressions by guest representatives and celebration family members underscore the cultural significance of respect and politeness. The findings highlight the Mahpangngolo tradition as a medium for transmitting core values of Indonesian society. Addressing the indifference of younger generations requires initiatives to promote cultural understanding and appreciation. The Mahpangngolo tradition embodies politeness and respect, core values that strengthen communal bonds. Efforts to preserve and promote these traditions are vital for maintaining cultural heritage.
Copyright (c) 2024 Jumriani, Andi Dian Fitriana Eka Putri, Muhtar, Yotam Ophir (Author) https://creativecommons.org/licenses/by-sa/4.0
Examining the Role of Digital Marketing in Shaping Consumer Communication and Behavior
This study investigates the transformative impact of digital marketing on consumer communication and behavior, with a focus on tools such as mobile applications, social networks, and electronic word-of-mouth (eWOM). As digital platforms reshape consumer interaction, understanding their collective influence has become critical for businesses aiming to improve engagement and competitiveness, especially within the tourism industry. The integration of personalized, data-driven communication frameworks provides businesses and consumers with unparalleled access to interaction and feedback mechanisms. A mixed-methods approach was employed, incorporating a systematic review of academic literature and primary data collection. The review analyzed peer-reviewed articles published within the past decade to ensure relevance to contemporary digital marketing practices. Semi-structured interviews were conducted with industry professionals in tourism marketing, providing insights into the practical application of digital tools. Additionally, an online survey gathered quantitative data from active consumers on digital platforms, focusing on their preferences and behaviors. Mobile applications emerged as critical for streamlining processes such as booking and feedback collection, with 89% of surveyed users citing increased convenience. Social networks facilitated peer influence and trust-building, with 75% of decisions being shaped by user-generated reviews. eWOM highlighted authenticity as a driver, positively influencing 85% of consumer trust while negatively affecting 62% when feedback was poor. Companies utilizing digital marketing tools recorded a 27% higher customer retention rate than those relying on traditional methods.
Copyright (c) 2024 Rakshak Bharti, Urvija Khatri, Oana Alexandrina Duralia (Author) https://creativecommons.org/licenses/by-sa/4.0
Communication Barriers in Human Resource Management and Education Quality in Mandailing Natal
Communication plays a pivotal role in effective human resource management (HRM), influencing organizational success, particularly in education. In Mandailing Natal, communication barriers significantly impact HR performance and educational quality. This study uses qualitative analysis, reviewing literature, surveys, and interviews with HR professionals and educators in Mandailing Natal to identify common communication challenges and their effects on educational outcomes. The findings reveal key barriers such as unclear communication channels, lack of structured feedback, and inadequate training. These challenges often lead to decreased motivation and discipline among educators, directly impacting the quality of education. Addressing these barriers requires establishing clear communication frameworks, aligning HR competencies with organizational goals, and improving training programs. Additionally, fostering an open communication culture within educational institutions is crucial. To improve education quality in Mandailing Natal, it is essential to overcome communication barriers in HR management through better resource allocation, structured communication strategies, and enhanced training. Effective communication is key to achieving higher staff performance and educational outcomes.
Copyright (c) 2024 Darwin Nasution, Alfred Kieser (Author) https://creativecommons.org/licenses/by-sa/4.0
Digital Public Relations Strategy for Promoting E-Filing Services to Enhance Public Service at the Pratama Tulungagung Tax Office
The Pratama Tulungagung Tax Service Office is embracing the rapid advancements in technology, which necessitates the use of digital media to enhance its operations, particularly in public service delivery. This study aims to investigate the digital public relations (PR) strategies employed to promote E-Filing services and improve public service quality at the Pratama Tulungagung Tax Service Office. Specifically, the research examines how digital PR leverages social media platforms, such as Instagram, Facebook, Twitter, and YouTube, to communicate effectively with the public. By utilizing these platforms, the office aims to raise awareness and improve the accessibility of its E-Filing services, ultimately enhancing user experience and satisfaction. This research employs a qualitative methodology, with data gathered through a combination of observations, interviews, and documentation at the Pratama Tulungagung Tax Service Office. Data analysis focuses on the strategic use of digital media by the office's PR team to reach and engage a wider audience, thereby improving the public's understanding and use of E-Filing services. The findings that digital PR plays a significant role in facilitating the dissemination of information related to E-Filing services, contributing to more efficient and transparent public service delivery. The study concludes that effective digital communication strategies not only promote service awareness but also enhance the overall quality of public services provided by the Pratama Tulungagung Tax Service Office.
Copyright (c) 2024 Robby Wahyudi, Ulfi Nurfaiza, Fikri Amiruddin Imsani (Author) https://creativecommons.org/licenses/by-sa/4.0
Islamic Dakwah Strategy in the Cambodian Camp Community: An Analysis of Challenges and Opportunities
The Muslim community from Champa in Cambodia was initially welcomed by the ruling Khmer king. The primary ethnic groups among the Champa refugees were the Chams and Malays, who later formed a distinct Muslim community in Cambodia. The process of Islamization in Cambodia differs from other countries, as it was influenced by the migration of the Champa people following the Vietnamese expansion. Although Cambodia was not a major trading hub, it was a significant rice producer before the collapse of the Champa Kingdom in the 15th century, and had long-standing trade and cultural ties with the Malays. This study aims to analyze the strategies of Islamic da'wah (propagation) among the Cham community in Cambodia and to evaluate the challenges and opportunities in spreading Islam in the region. A qualitative approach was employed, utilizing in-depth interviews, field observations, and document analysis. The findings reveal that the da'wah strategy in the Cham community focuses on cultural and social integration, with preachers adapting their messages to align with local customs and traditions. This approach has been effective in fostering positive relationships and improving religious understanding. However, challenges such as language barriers, limited resources, and resistance to change persist. The study emphasizes the need for innovative and context-sensitive da'wah strategies, as well as adequate training and support for preachers. In conclusion, the Islamic da'wah strategy in Cambodian Cham society requires continuous adaptation to overcome challenges and leverage opportunities.
Copyright (c) 2024 Ismail Nasution, Sobyan Salam (Author) https://creativecommons.org/licenses/by-sa/4.0
Da'wah Communication Strategies in Dealing with Online Gambling among Teenagers
Online gambling has become a serious problem that threatens the younger generation, especially teenagers. "Online gambling has serious psychological impacts, such as stress, depression, and social isolation, and has the potential to trigger criminal acts. Online gambling addiction can damage many aspects of a teen's life, including mental health, social relationships, academic achievement, and financial stability. This research aims to formulate an effective da'wah communication strategy to overcome these problems. This qualitative research is carried out using a case study approach. The results of the study show that a combination of personal, community, and social media approaches is an effective da'wah communication strategy in dealing with online gambling among teenagers. An individual approach through counseling and mentoring can provide emotional and spiritual support to adolescents who are involved in online gambling. The community approach consists of working with religious leaders, community leaders, and educational institutions to create an environment that supports a healthy lifestyle and is free from gambling. Meanwhile, the social media approach can be used to spread positive messages and anti-gambling campaigns more widely. In addition, this research also enriches the understanding of the importance of integration between traditional and modern communication in the context of da'wah. Keywords: Communication Strategies, Da'wah Communication, Online Gambling, Teenagers
Copyright (c) 2024 Novianto Puji Rahardjo, M. Nashoihul Ibad, Dito Anurogo (Author) https://creativecommons.org/licenses/by-sa/4.0
Transformative Impact of ICT on Education: Leveraging Technology and Communication to Enhance Teaching and Learning
This research investigates the transformative role of Information and Communication Technology (ICT) in educational systems, with a specific focus on its impact on both teachers and students. As ICT becomes more integrated into classrooms, understanding its benefits and challenges is critical for enhancing the teaching and learning experience. The study employed a literature review approach, analyzing existing research on the use of ICT in schools, particularly focusing on its effects on student motivation, participation, achievement, and the attitudes of both students and teachers toward ICT integration. Various studies and case reports from diverse educational settings were examined to assess the overall impact. The findings indicate that ICT adoption in classrooms generally results in positive outcomes. Most studies reported a significant increase in students' motivation to learn, shifting away from traditional teaching methods. The research also highlighted improvements in students’ success rates, participation, computer skills, and overall academic achievement. However, some challenges were identified in ICT integration, particularly due to the advanced technological skills of younger generations, which, if not properly managed, could lead to misuse of technology for non-educational purposes. ICT has a transformative impact on education, enhancing student motivation, participation, and achievement. However, careful planning and oversight are required to ensure that technological advancements are used effectively in the classroom setting.
Copyright (c) 2024 Rakshak Bharti, Kasturi Pomal, Mariyam Ahmed, Chandra Bhooshan Singh (Author) https://creativecommons.org/licenses/by-sa/4.0
Communication Strategies in Islamic Da'wah Opportunities and Challenges in the Era of Artificial Intelligence
The integration of artificial intelligence (AI) into communication strategies has revolutionized various fields, including Islamic Da'wah. This study explores how AI technologies can be utilized to enhance the dissemination of Islamic teachings, examining both the opportunities and challenges this integration presents. This research employs a mixed-methods approach, combining qualitative analysis of AI applications in religious contexts with quantitative surveys of Da'wah practitioners and their audiences. The findings reveal that AI technologies, such as chatbots, natural language processing, and machine learning, significantly enhance the reach and personalization of Da'wah efforts. AI enables interactive and engaging communication, breaking down geographical and linguistic barriers. However, the results also highlight several challenges, including ethical concerns regarding the accuracy of AI-generated content, the potential for misinformation, and the digital divide that limits access to these technologies. The study concludes that while AI offers substantial opportunities to innovate Islamic Da'wah, careful consideration must be given to ethical implications and practical limitations. The collaboration between AI experts and Islamic scholars is essential to ensure that AI-driven Da'wah initiatives are both effective and respectful of Islamic values. Balancing AI's advantages with its challenges can lead to more effective and inclusive communication strategies in the digital era, ultimately enriching the practice of Islamic propagation.
Copyright (c) 2024 Marlina, Yaza Azahra Ulya (Author) https://creativecommons.org/licenses/by-sa/4.0
The Identity of Widowed Women in the Era of Digitalization
The digital era has significantly changed the perspectives and ways of communication for individuals, including women with widow status. Previously, during the patriarchal era, cultural values and norms established that widowed women faced more severe life challenges and received negative stigmas. According to data from DataIndonesia.id, the percentage of widows in Indonesia was higher than that of widowers in 2021. Divorced women accounted for 12.83% of the population, including those divorced by death or alive. Meanwhile, the percentage of divorced men was 4.32%. The digital era has impacted social changes, with the high number of widowed women indicating that women now have greater opportunities to enhance their capacities, which also affects their economic fulfillment. This research aims to understand the identity of widowed women in the digital era in terms of externalization, objectivation, and internalization. The study employs a qualitative approach using social construction. Data collection techniques include in-depth interviews, observations, and documentation. The findings of this research indicate that widowed women feel that their role teaches them the meaning of independence, allowing them to work or pursue careers without limitations. They can optimize social media as a platform to enhance their quality and relationships, and others acknowledge that these women are comfortable and confident with their current status. Being a widow is no longer something to be feared or constantly stigmatized; it has evolved with the development of technology and information.
Copyright (c) 2024 Ulfi Nurfaiza and A. Fikri Amiruddin Ihsani https://creativecommons.org/licenses/by-sa/4.0