Feedback International Journal of Communication
About the Journal slot gacor interwin SLOT777 slot gacor Dewaslot88 piket88 jepang 88 Usergacor slot gacor jepangbet login SBOBET88 Jayaslot slot gacor 888 Rajacair epictoto taruhan bola lagowin777 TOTO 5D Essebet bociljp violetjp violetjp Nagawin daftar Bonengjitu judi bola Bonengjitu anjay4d trabas007 Bonengjitu Station123 raja89 pg soft slot Feedback International Journal of Communication (FIJC), registered ISSN (Online): 3046-9465, is a prestigious peer-reviewe. double-blind academic journal published quarterly, dedicated to shaping and advancing the global discourse in communication studies. As a platform for scholars, researchers,,, and professnals, FIJC is committed to publishing cutting-edge research, thought-provoking theoretical insights, and critical analyses that explore the ever-evolving landscape of communication.. With a strong emphasis on interdisciplinary dialogue, FIJC welcomes high-quality contributions acrsss varius domains,, including media studies, interpersonal communication, organizational communication, digital communication, political communication, and cultural discourse. Our rigorous double-blind peer-review process ensures that every published article meets the highest academic standards, fostering innovation and impactful scholarship in the field. By bridging diverse perspectives and fostering intellectual exchange, FIJC aspires to be more than just a journal—it is a global forum where ideas converge, theories evolve, and the future of communication is redefined. ISSN (online): 3046-9465 DOI : 10.62569/fijc Frequency: 4 issues per year (March, June, September, December) Publisher: PT Agung Media Publisher - Number : AHU-002955.AH.01.30.Year 2024
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Audience Exposure to Broadcast Media Programme Messages on Insecurity in Plateau State, Nigeria
Insecurity has become a major social and national concern in Nigeria, particularly in Plateau State. Broadcast media play an important role in disseminating information, shaping public awareness, and supporting efforts aimed at insecurity management. The study adopted a mixed methods research design, combining both quantitative and qualitative approaches. Quantitative data were collected through structured questionnaires administered to audiences of selected broadcast stations in Plateau State, while qualitative data were obtained through in-depth interviews with key informants and audience members. The quantitative data were analyzed using descriptive statistics such as frequencies and percentages, while the qualitative interview responses were analyzed thematically to complement and explain the survey findings. The findings revealed that straight news (42.5%) was the most commonly used programme format for communicating insecurity-related information, followed by discussion programmes (28.3%), analytical commentary (15.0%), and special reports (14.2%). However, audiences indicated a stronger preference for discussion-based programmes, as they offer deeper analysis and expert insights. The study also found that broadcast media messages largely emphasize government actions and security agency interventions, while less attention is given to community-based security initiatives. Audience exposure to insecurity-related broadcast messages was moderate, and the perceived effectiveness of these programmes in insecurity management was also moderate.
Copyright (c) 2026 Blessed Adamu Nuhu, Tsegyu Santas, Anthony Ogande (Author) https://creativecommons.org/licenses/by-sa/4.0
Expert Perspectives on Detecting Fake News and Misinformation Governance Using Generative Artificial Intelligence in Nigeria: A Qualitative Exploratory Study
The rapid spread of misinformation in digital communication environments presents significant challenges to information integrity, particularly in emerging media ecosystems such as Nigeria. Recent developments in generative artificial intelligence (GenAI) have introduced new possibilities for detecting and managing misleading information across digital platforms. This study investigates how generative AI can contribute to governing information integrity within Nigeria’s misinformation ecosystem from a communication perspective. Using an exploratory qualitative approach, the study draws on in-depth interviews with experts in artificial intelligence, machine learning, digital media, and information governance. The findings reveal that generative AI can enhance the monitoring of misinformation by identifying misleading narratives, analyzing persuasive message patterns, tracking the spread of viral content, and supporting real-time verification processes in journalism and fact-checking. However, the study also shows that the effectiveness of AI technologies depends on contextual adaptation, ethical governance, and collaboration among stakeholders. AI systems alone cannot fully address misinformation challenges without the support of media literacy initiatives and institutional communication strategies. The study concludes that generative AI can play a significant role in strengthening information integrity within digital public communication.
Copyright (c) 2026 Adamkolo Mohammed Ibrahim, Babatunde Raphael Ojebuyi, Titi Fola-Adebayo, Akindeji Ibrahim Makinde, Olayinka A. Egbokhare, Peter Adebayo Aborisade, Mayokun Joyce Olowoniyi, Tayo Raymond Eegunlusi, Oluwayemisi Olusola Adebomi, Oluchi Ojinamma Okere, Funmilayo Mabel Oguntade, Funmilayo Omolabake Olubode-Sawe, Abimbola O. Ogunduyile (Author) https://creativecommons.org/licenses/by-sa/4.0
Environmental Development Communication and Social Impact from an Islamic Perspective
Many environmental development programs generate various social impacts, including social conflict, inequality, and low public awareness of environmental risks. These problems often arise due to weak development communication practices that are still dominated by top-down approaches and limited community participation. Therefore, effective development communication is needed to build public awareness, participation, and responsibility in environmental management. This research uses a qualitative approach with a case study method. Data were collected through in-depth interviews with development practitioners, community members, religious leaders, and academics, supported by observation and literature review. The data were analyzed using thematic analysis to identify patterns of communication in environmental development, the resulting social impacts, and the integration of Islamic values in development communication practices. Data validity was ensured through triangulation of sources, techniques, and theoretical perspectives. The results show that weak and non-participatory development communication can increase social vulnerability, reduce community preparedness in facing environmental risks, and potentially create social tensions within communities. In contrast, communication that is participatory, dialogical, and transparent can strengthen public understanding, increase community involvement, and support the sustainability of environmental development programs. From an Islamic perspective, environmental development communication is not only a technical process of information dissemination but also a moral responsibility related to the human role as khalifah fi al-ardh.
Copyright (c) 2026 Muhammad Azwar, Zainun (Author) https://creativecommons.org/licenses/by-sa/4.0
Learning or Distraction? Explaining TikTok and Snapchat Use among Communication Students through the Affordance–Motivation–Context Heuristic
Platforms such as TikTok and Snapchat are increasingly used not only for entertainment but also as informal environments where students observe communication trends, learn visual storytelling techniques, and experiment with digital content creation. However, the academic implications of these platforms remain debated because they can simultaneously support learning while also creating distractions. This study aims to examine how communication students use TikTok and Snapchat and to explain the relationship between learning opportunities and academic distraction through the Affordance–Motivation–Context (AMC) heuristic. This research employed a qualitative exploratory approach involving communication students who actively use short-form social media platforms. Data were collected through in-depth interviews and reflective observations about students’ media practices in academic and everyday contexts. The data were analyzed thematically to identify patterns of platform use, student motivations, and the influence of technological features on media engagement. The findings reveal three main insights. First, TikTok and Snapchat create a paradoxical outcome in which learning benefits and academic distractions coexist. Students often use these platforms to gain inspiration for digital communication practices, yet they may also experience attention fragmentation due to continuous content streams. Second, platform affordances such as algorithmic recommendations, automatic playback, and creative editing tools significantly shape user behavior. Third, the outcomes of social media use depend on students’ motivations and the educational environment. Students who approach these platforms for creative or professional development tend to experience more positive learning outcomes.
Copyright (c) 2026 Abubakar Sufyanu Saidu Al-Sadique, Adamkolo Mohammed Ibrahim, Umaru A. Pate (Author) https://creativecommons.org/licenses/by-sa/4.0
Political Framing and Elite Delegitimation in YouTube Narratives of the Sumatra Flood Crisis
This study examines how political disaster narratives are constructed and contested in YouTube content criticizing elite responses during the Sumatra flood crisis at the end of 2025. Employing a qualitative approach, the research integrates Critical Discourse Analysis with Entman’s framing model to analyze verbal, visual, and intertextual elements in selected YouTube videos that explicitly address government preparedness, elite political imagery, defensive responses, and structural–technical explanations of disaster causality. The analysis is based on a purposively selected dataset of high-engagement YouTube videos published in the immediate aftermath of the disaster, drawn from news programs and political commentary channels that consistently engage with elite criticism. The analytical scope focuses on narrative structure, visual juxtaposition, rhetorical strategies, and moral evaluations embedded in disaster-related political communication. The findings reveal four dominant framing patterns: government unpreparedness, the symbolic imagery of political elites, responsive versus unresponsive elite positioning, and technical–structural framing of disaster causes. Beyond identifying these patterns, the study demonstrates how YouTube reallocates framing authority from state-centered actors and mainstream journalism to non-state digital actors, enabling disaster narratives to function as mechanisms of political delegitimization in digital public spaces. Theoretically, this study contributes to disaster framing and political communication literature by positioning YouTube as an autonomous political actor that reshapes crisis communication dynamics, blurs the boundary between journalism and activism, and redistributes symbolic power during humanitarian emergencies. The findings underscore that contemporary disasters are not only humanitarian crises but also digitally mediated political battlegrounds that actively shape public trust, elite legitimacy, and democratic accountability.
Copyright (c) 2026 Muhamad Hanif Fuadi, Frista Fitriany Ramadhanita, AH. Khairul Wafa (Author) https://creativecommons.org/licenses/by-sa/4.0
Virtual Da’wah on TikTok: A Virtual Ethnography of @Munawar.Rifadi
Religious education is undergoing a significant transformation driven by social media logic. This study explores the digital da’wah strategies of Munawar Rifadi on TikTok, focusing on how he addresses the 65% Quranic illiteracy rate among Indonesian Muslims through innovative pedagogy. Using a virtual ethnographic approach and Cyber Media Analysis (CMA) framework, the researcher observed content artifacts, interactive Live sessions, and community engagement patterns over a specific sampling period. The findings identify four strategic pillars namely Literacy Advocacy, Interactive Virtual Classrooms, Technical Mnemonics (the Marhalah Method), and Radical Inclusivity. The study reveals that the creator successfully remediates the da’wah bil hikmah principle by simplifying complex Arabic phonetics into snackable vertical video content. Discussion through the lens of Mediatization and Networked Authority suggests that religious credibility is now negotiated through interactivity and functional utility rather than traditional hierarchy alone. The Media Space of TikTok is effectively repurposed into a decentralized Halaqah, where digital interactions foster offline spiritual consistency. This research concludes that @Munawar.Rifadi’s model democratizes religious learning and dismantles social stigmas for adult learners. However, the study is limited by its qualitative focus on a single creator. Future research should employ mixed-methods to quantify long-term behavioral changes and engagement efficacy across broader demographics in the digital ummah.
Copyright (c) 2026 Muhammad Saepul Ulum, Nabila Syahidah Nurmahabbatullah (Author) https://creativecommons.org/licenses/by-sa/4.0
Disciplining the Algorithm: Undergraduate TikTok Use and Creative Digital Agency at Victoria University, Kampala
As TikTok becomes a dominant global platform, concerns regarding its impact on higher education have increased. This study explores the intersection of TikTok usage, study habits, and academic performance among undergraduates at Victoria University, Kampala. It moves beyond the distraction critique to examine the role of Creative Digital Agency (CDA) in student engagement. A quantitative cross-sectional survey was conducted with a stratified random sample of 100 students across five faculties. Data were collected using the Palsane and Sharma Study Habits Inventory (PSSHI) and an Academic Performance Scale (APS). Analysis was performed in SPSS using descriptive statistics, Pearson correlation, and multiple linear regression. Findings show that TikTok use is widespread (65% regular users), yet intensive use is rare, with 58% spending less than one hour daily. No significant correlation was found between TikTok use and GPA (r = -0.095, p = 0.347) or study habits (r = 0.073, p = 0.471). Crucially, 51.3% of students utilized TikTok for academic learning, and 48.7% reported enhanced creativity. The results suggest that students at Victoria University effectively manage their digital behaviors through CDA, balancing entertainment with academic responsibilities. The study concludes that TikTok serves as a dual-purpose tool both recreational and instructional and does not inherently degrade academic performance. Universities should therefore focus on fostering digital agency rather than implementing restrictive social media policies.
Copyright (c) 2026 Hakim Nkalubo, Augustine O. Ifelebuegu, Perpetua Cherukut (Author) https://creativecommons.org/licenses/by-sa/4.0
Public Perception of Strategic Communication and Management Practices in Nigeria’s Telecommunication Industry
Strategic communication and management practices play a critical role in shaping public perception, trust, and organizational sustainability, particularly in highly competitive service industries. In Nigeria’s liberalized telecommunication sector, subscribers increasingly evaluate firms not only based on service performance but also on communication strategies and socio-cultural engagement. This study adopted a mixed-methods research design combining a survey of 169 telecommunication subscribers and 30 in-depth interviews conducted in Abuja, Nigeria. Quantitative data were analyzed using descriptive statistics, while qualitative data were examined through thematic analysis to capture interpretive insights into public perception. The findings indicate high public awareness of strategic communication practices, with 89% of respondents recognizing deliberate management strategies. Customer service satisfaction was reported by 62% of subscribers, while 86% agreed that CSR and socio-cultural initiatives positively influence perception. Additionally, 86% of respondents indicated that satisfaction motivates them to promote telecommunication services through interpersonal communication. The results demonstrate that subscribers actively interpret strategic communication, customer service encounters, and CSR initiatives as indicators of organizational credibility and commitment. Strategic communication, service quality, and CSR operate as interconnected management practices that shape trust, reputation, and advocacy behavior within Nigeria’s telecommunication industry.
Copyright (c) 2025 Gbamwuan Ngumimi Winnie, Anthony I. Igyuve (Author) https://creativecommons.org/licenses/by-sa/4.0
From Awareness to Compliance Government Social Media Communication and Citizens’ Behaviour toward NIN–SIM Registration in Nigeria
Government communication has increasingly shifted toward digital platforms, positioning social media as a strategic tool for public policy dissemination and behavioural influence. In Nigeria, the National Identification Number–SIM (NIN–SIM) registration policy relied heavily on social media to raise awareness and encourage compliance. However, empirical evidence explaining how such communication moves citizens from awareness to actual compliance remains limited. This study adopted a quantitative cross-sectional survey design. Data were collected from 371 residents of Lafia Metropolis, Nigeria, using a structured questionnaire. The instrument measured exposure to government social media messages, levels of policy awareness, perceived message effectiveness, and self-reported compliance behaviour. Data were analysed using descriptive statistics, including frequencies, percentages, mean scores, and standard deviations. Findings reveal high exposure to government social media communication, with 91% of respondents accessing NIN–SIM information online and 88% demonstrating clear policy understanding. Furthermore, 91% reported that social media messages influenced their decision to comply with the registration requirement. Despite these positive outcomes, structural challenges such as unreliable internet connectivity and high data costs (72%) and exposure to misinformation (69%) constrained communication effectiveness. The study confirms that government social media communication extends beyond awareness creation to actively shape compliance behaviour, consistent with the Technology Acceptance Model.
Copyright (c) 2025 Raymond Udosen Asuquo, T. Santas, J. S. Kente (Author) https://creativecommons.org/licenses/by-sa/4.0
Communicating Cross-Border Protection for Non-Procedural Indonesian Migrant Workers in Malaysia
Non-procedural labor migration remains a persistent governance challenge in Southeast Asia, particularly along the Indonesia–Malaysia corridor. While regulatory and enforcement approaches have been widely studied, the role of policy communication in shaping migrant behavior and protection outcomes remains underexplored. This study examines how BP2MI’s policy communication functions as a determinant of migration governance through prevention, cross-border coordination, and discourse. This study employs a qualitative case study approach, combining in-depth interviews, document analysis, and institutional data from BP2MI and related agencies. The analysis focuses on preventive communication practices, cross-border institutional coordination in the Recalibration Program, and discursive gaps between policy narratives and migrant experiences. Descriptive statistical data on migrant placement and prevented non-procedural departures are used to contextualize qualitative findings. The findings indicate that preventive policy communication contributed to a decline in prevented non-procedural departures from approximately 54,000 cases in 2022 to 36,000 cases in 2023. Cross-border institutional communication emerged as critical to recalibration implementation but was constrained by data inconsistencies and delayed verification. Additionally, significant discursive gaps persist, as many migrant workers remain distrustful of institutional messages due to fear of enforcement, high perceived costs, and limited digital access. The study demonstrates that migration governance operates as a communicative process shaped by discourse, trust, and institutional interaction. Effective policy communication enhances compliance and protection, while communicative breakdowns reproduce migrant vulnerability. The findings extend policy communication theory by integrating liberal institutionalism and migration governance perspectives.
Copyright (c) 2025 Stellania Peny, Sintia Catur Sutantri, Arif Rahman Hakim, Widiandaru Wiryawan (Author) https://creativecommons.org/licenses/by-sa/4.0
Commodification of Padel Sports as A Culture of Capitalism and Personal Branding on Instagram
The rapid expansion of digital platforms has transformed sport from a physical and recreational practice into a symbolic and economic resource within digital capitalism. In Indonesia, padel has emerged as a lifestyle sport closely associated with urban elites and Instagram-based self-presentation. This study examines how padel is commodified as a cultural practice and mobilized as a personal branding strategy through visual representations on Instagram. This research adopts a qualitative approach using digital visual content analysis. Data consist of Instagram posts related to padel activities uploaded by Indonesian influencers and public figures between April and July 2025. The analysis integrates Roland Barthes’ semiotic framework to examine denotative, connotative, and mythic meanings, alongside Mosco’s political economy of communication to contextualize these representations within the structural logic of digital capitalism. The findings reveal that padel is represented less as a competitive sport and more as a cultural commodity embedded in luxury consumption, aesthetic coherence, and emotional display. Visual elements such as premium venues, branded equipment, fashionable attire, and expressions of joy and confidence construct padel as a marker of prestige, modernity, and social distinction. Influencers strategically integrate padel into lifestyle narratives, transforming leisure activities into symbolic and economic capital within Instagram’s attention economy. These findings indicate that padel functions as a performative space where identity, emotion, and consumption intersect under platform capitalism. The commodification of padel reflects broader dynamics of cultural and emotional capitalism, in which emotions and authenticity are instrumentalized for visibility and engagement.
Copyright (c) 2025 Rahmadiana, Dani Siswardhani Wahjono (Author) https://creativecommons.org/licenses/by-sa/4.0
Evolving Hausa Cinema from Short Dramas to Serialised Storytelling in Post-Independence Nigeria
The transformation of Hausa-language cinema in Nigeria from short, stand-alone dramas to serialised storytelling represents a significant reconfiguration of regional media production. This study investigates how and why serial formats consolidated in Kannywood, focusing on the interaction between economic pressures, institutional structures, audience practices, and cultural norms in the post-independence period. Using a convergent mixed-methods design, the study combines a survey of 400 university students in Kano State, sixteen in-depth interviews with producers and directors, documentary analysis of broadcaster commissioning practices, and content analysis of selected pioneering serials. Quantitative data were analysed using descriptive statistics, while qualitative data were examined through reflexive thematic analysis, with triangulation applied to integrate findings across data sources. The findings indicate that serial production consolidated between 2012 and 2016, with accelerated growth after 2015 following the emergence of Hausa satellite broadcasters, particularly Arewa24. Audience data show strong support for serial formats, with 70.0% of respondents recognising their suitability for flexible viewing and advertising, 69.5% identifying producers as key industry drivers, and 91.0% acknowledging global media influence on narrative techniques. Interviews reveal that serialisation prompted organisational restructuring, including batch production, episodic scripting through writers’ teams, and stabilised cast and crew arrangements. At the same time, producers face persistent risks related to financing continuity, piracy, censorship, and community acceptability. The study argues that serialisation in Hausa cinema constitutes a pragmatic industrial strategy rather than a purely aesthetic shift.
Copyright (c) 2025 Jamila Tahir Bello, Adamkolo Muhammed Ibrahim , Abubakar Tijjani Ibrahim, Juwairiyya Bilkisu Mukhtar , Fatima Rabiu Dansharif (Author) https://creativecommons.org/licenses/by-sa/4.0
TikTok's Influence on Marriage and Relationship Attitudes among Young Adults in Urban Kampala
This study examines how TikTok content about marriage and relationships influences the perceptions of young adults in urban Kampala, Uganda. Drawing on Cultivation Theory, the research explores the ways social media narratives shape relational attitudes in a rapidly digitising society. A qualitative case study design was employed with forty purposively selected participants (20 men and 20 women, aged 18–35). Data were collected through semi-structured interviews and focus group discussions, and analysed thematically. The analysis revealed that TikTok communicates recurring messages highlighting open communication, shared responsibility, gender collaboration, and support for single parenthood. At the same time, the platform often presents glamorised and unrealistic portrayals of marriage and intimate life. Participants found these messages both empowering and problematic: they encouraged collaboration and offered practical advice, but also promoted unrealistic expectations, trend-driven pressures, and discouraging images of marital life. The findings suggest that TikTok functions as a dual-edged cultural tool. It provides valuable relational lessons while simultaneously glamorising and normalising idealised or dysfunctional dynamics. The study highlights the need for media literacy initiatives to enable young people in Uganda to critically evaluate digital ideals of relationships within their cultural context.
Copyright (c) 2025 Petra Cherukut, Hakim Nkalubo, Augustine O. Ifelebuegu (Author) https://creativecommons.org/licenses/by-sa/4.0
Political Communication Strategy of the Democratic Party in Winning the Kharisma Pair in the 2024 Pamekasan Regency Election
This research focuses on the political communication strategy applied by the DPC of the Pamekasan Democratic Party to win the KHARISMA (KH. Kholilurrahman and Sukriyanto) pair in the 2024 Pilkada. The purpose of this study is to analyze the communication strategies used by the Democratic Party in building voter support amid the dominance of religious parties and strong cultural influences in Pamekasan Regency, as well as identifying factors that support and hinder the implementation of these strategies. The method used in this research is descriptive qualitative with a case study approach. The results showed that the communication strategy implemented by the DPC of the Democratic Party was personal, cultural, and figure-based. The main supporting factors include legitimacy from charismatic pesantren figures, local social networks, and strong religious narratives. Meanwhile, the obstacles faced included the low initial popularity of the candidate pairs and legal disputes at the Constitutional Court. This study concludes that the success of the Democratic Party's political communication is strongly influenced by its ability to adjust its strategy to the socio-cultural structure of Pamekasan society and build inclusive and adaptive political communication.
Copyright (c) 2025 Syarifuddin (Author) https://creativecommons.org/licenses/by-sa/4.0
Influencer Credibility and Authenticity in the Fight Against Misinformation
The rise of social media influencers has reshaped how information is produced and consumed. While their perceived authenticity grants them persuasive power, questions persist about the credibility of their content and the risks of misinformation. Algorithms that prioritize engagement over accuracy further exacerbate this paradox. This paper employs a narrative literature review, synthesizing findings from studies on influencer authenticity, misinformation dynamics, and digital trust. Sources include peer-reviewed journals, policy reports, and case-based analyses, with an emphasis on cross-disciplinary perspectives from communication studies, marketing, and digital ethics. The findings indicate that influencer credibility depends on multiple factors beyond audience size, including transparency, expertise, consistency, and accountability. While fact-checking tools, regulations, and media literacy programs are common strategies, they remain fragmented and reactive. A significant gap exists in influencer accountability and the lack of co-created ethical standards, leaving misinformation unchecked in many cases. Current approaches are limited by scalability, regulatory inconsistencies, and algorithmic bias that favors sensationalism. Addressing misinformation requires systemic change: engaging influencers as partners in setting ethical norms, rethinking algorithms to reward accuracy, and expanding media literacy across demographics. Future research should investigate empirical cases of influencer responsibility, audience trust dynamics across cultures, and platform-level reforms to ensure long-term resilience against misinformation.
Copyright (c) 2025 Vi Thi Phuong, Adamkolo Mohammed Ibrahim (Author) https://creativecommons.org/licenses/by-sa/4.0
Reconfiguration of Media Communication in the Age of AI and Inequality
Artificial Intelligence (AI) is transforming the production, distribution, and consumption of information within digital media ecosystems. While AI offers unprecedented opportunities for innovation, efficiency, and personalization, it also risks deepening existing socioeconomic and digital inequalities. This study explores the complex relationship between AI, media access, and inequality in the digital era. This exploratory research employed a descriptive approach by analyzing secondary sources, including academic literature, media reports, policy documents, and online resources related to AI and digital media. Data were synthesized to identify patterns of structural injustices and regulatory challenges in both the Global North and Global South. The findings indicate that AI-driven tools such as automated journalism, algorithms, deepfake technologies, and generative models are reshaping traditional media workflows. While these innovations enhance efficiency and personalization, they also introduce concerns related to bias, misinformation, opacity in corporate practices, and the erosion of editorial authority. The analysis further reveals that structural inequalities and regulatory gaps mediate the benefits of AI, often privileging technologically advanced actors while marginalizing underserved groups. The study concludes that although AI has the potential to revolutionize media practices, its integration into digital ecosystems risks widening digital divides and reinforcing power asymmetries. Without inclusive policies, ethical leadership, and equitable access frameworks, AI may consolidate control in the hands of a few, thereby undermining media pluralism and social equity.
Copyright (c) 2025 Eric Msughter Aondover, Perpetua Ogechi Aondover, Abdullahi Aliyu Maiwada (Author) https://creativecommons.org/licenses/by-sa/4.0
Key Determinants of Kano Diaspora’s Shift from Traditional Radio to Online Streaming Platforms: A Descriptive Survey Study
Radio has historically served as a vital medium for maintaining cultural identity and civic participation among migrants. However, limited research has examined why members of the Kano State diaspora increasingly migrate from analogue FM/AM broadcasting to internet-based radio platforms. Guided by Domestication Theory and a moderated perspective on Technological Determinism, this study employed a structured online questionnaire. The survey targeted 353 adults aged 18–45 from the Kano Diaspora residing in the United States, the United Kingdom, and the United Arab Emirates, all of whom accessed Kano-origin radio stations at least once a month. Descriptive statistics, including percentages and mean scores, were used to analyse demographic profiles and rank six hypothesised motivators: time-shifted access, content variety, participatory features, technological currency, social media integration, and community information services. Findings indicate that flexible listening schedules (80%), opportunities for real-time feedback (74%), and expanded programme choice (70%) were the most significant drivers of digital migration. Additionally, 66% of respondents valued social media integration for sustaining communal discourse, while 62% acknowledged that regular technological updates shaped their listening practices. The study highlights that internet-based radio offers the diaspora greater convenience, interactivity, and programme diversity than analogue broadcasting. It recommends that broadcasters tailor schedules to diaspora time zones, provide simple app-onboarding tutorials, and maintain low-data streaming options. Media educators should design modular digital-literacy programs, while policymakers may consider diaspora-targeted broadband subsidies. These insights advance scholarly debates on transnational media consumption and offer practical guidance for sustaining radio’s relevance in a digitally mediated environment.
Copyright (c) 2025 Amina Marmara, Adamkolo Muhammed Ibrahim , Abubakar Tijjani Ibrahim (Author) https://creativecommons.org/licenses/by-sa/4.0
A Strategic Communication Approach to Youth Engagement in Transitional Justice in Post-Insurgency Yobe State, Nigeria
The Boko Haram insurgency has inflicted profound disruption on communities in northeast Nigeria, with Gujba Local Government Area (LGA) among the most severely affected. Although transitional justice (TJ) initiatives have been introduced to address human rights violations, youth participation has remained limited and largely symbolic. This article examines the specific roles that young people occupy in TJ processes in Gujba LGA and proposes a strategic communication framework to enhance their substantive engagement. A mixed methods design was employed, with quantitative data from a structured survey of 300 youths (187 male, 113 female) and qualitative insights drawn from 13 key informant interviews. Findings reveal that while 40% of respondents have ever attended TJ events, attendance is typically confined to community reconciliation (60%), with minimal involvement in policy workshops (25%). Youth contributions frequently remain logistical or testimonial rather than consultative. Demographic analysis indicates higher participation among those aged 20–24 and individuals with post-secondary education, whereas farmers and young women face pronounced barriers. Drawing on framing and diffusion theories, the article outlines a seven-step advocacy campaign encompassing tailored messages in local languages, multi-channel dissemination (radio, town criers, mobile messaging) and culturally sensitive formats (women only sessions, youth led media). Preliminary pilot data suggest that targeted messaging can raise awareness from 35% to over 60% and increase active speaking roles among participants by 30%. The proposed framework offers policymakers and practitioners a replicable model for transforming youth from passive observers to active stakeholders in TJ, thereby strengthening the legitimacy and effectiveness of post conflict recovery processes.
Copyright (c) 2025 Adamkolo Muhammed Ibrahim , Usman Adamu Muhammad, Abubakar Tijjani Ibrahim (Author) https://creativecommons.org/licenses/by-sa/4.0
Inclusive Communication in Dakwahtainment: Da'wah Strategies for Minority Groups through the ‘Log In’ Podcast
The emergence of digital media has transformed Islamic preaching into more interactive and inclusive forms. One such innovation is the Log In Podcast, which combines religious messages with entertainment (dakwahtainment) and features interfaith dialogue. This study explores how inclusive communication strategies are applied in the Log In Podcast Season 3, particularly in engaging religious and cultural minorities. This qualitative research uses a descriptive approach with content analysis techniques. Data were gathered from eight episodes of the Log In YouTube podcast and audience comments. NVivo 12 software was used for coding and thematic mapping of both the content and responses. The analysis reveals three key indicators of inclusive da’wah namely diverse guest speakers (including Muslims, Christians, Buddhists, and cultural figures), a wide range of themes (such as tolerance, psychology, sharia, and the arts), and positive audience engagement. Comments reflect appreciation for the open, respectful tone and the podcast’s ability to bridge religious differences. Figures like Habib Ja’far play a central role in mediating dialogue, while audiences respond enthusiastically to recurring interfaith guests and inclusive discussions. The Log In Podcast succeeds as a platform for inclusive digital da’wah, creating a space where religious diversity is respected and discussed. This approach not only appeals to Muslim audiences but also engages minorities and non-Muslims, fostering interfaith understanding. The podcast demonstrates how social media can be effectively used for pluralistic and modern religious communication.
Copyright (c) 2025 Suci Ramadhani, Hasan Sazali, Retno Sayekti (Author) https://creativecommons.org/licenses/by-sa/4.0
Toxic Relationship Representation and the Shifting Meaning of Love in TikTok Popular Culture
This study investigates how toxic romantic relationships are represented in TikTok videos and how these representations influence the evolving cultural meanings of love among young users. In the context of digital popular culture, TikTok has emerged as a key site for emotional storytelling and identity performance. Using a qualitative approach and Fairclough’s Critical Discourse Analysis (CDA), this study analyzed 50 viral TikTok videos and over 1,000 associated comments. Data were selected based on relational themes involving emotional manipulation, dependency, and conflict. The findings identify three dominant themes, (1) the romanticization of toxic behaviors, (2) the ironic or humorous reframing of emotional abuse, and (3) audience identification and normalization of harmful relationship dynamics. Users often interpret such content as relatable, aesthetic, or emotionally resonant. The study argues that TikTok functions not merely as a space of representation but as an emotional and cultural educator where toxic love is reframed and normalized. While some content invites critique, most contributes to shifting emotional norms. The research highlights the implications of these narratives on digital intimacy and the emotional expectations of youth.
Copyright (c) 2025 Ahmad Salman Farid (Author) https://creativecommons.org/licenses/by-sa/4.0
Understanding User’s Knowledge-Driven Competence to Identify Cloned and Authentic Facebook Pages of Newspapers
Cloned Facebook pages that mimic established newspapers pose a risk of misinformation, particularly for postgraduate students in Nigeria who are expected to have strong media-literacy skills. This study investigates their ability to distinguish authentic from cloned Facebook pages of Daily Trust and Vanguard, and identifies the cues and strategies they use in the evaluation process. Using a sequential explanatory mixed-methods approach, the study began with a survey of 372 postgraduate students across three universities in North-West Nigeria. It measured their knowledge of authenticity indicators such as verification badges, URLs, and contact details. This was followed by ten in-depth interviews with selected students and newspaper editors to explore their reasoning and institutional practices. Results show that fewer than 14% of students were aware of missing verification badges on cloned pages, and only about 20% recognized misuse of logos or names. Most relied on visual elements like logos and page titles rather than systematic checks. Editors also confirmed that clone detection is reactive, triggered mostly by user complaints. The findings indicate a gap between assumed competence and actual verification skills. The study recommends introducing a structured Digital Verification Training (DVT) program that includes theoretical instruction, hands-on exercises, case studies, and collaboration with media platforms to improve users' ability to verify online news sources.
Copyright (c) 2025 Abubakar Tijjani Ibrahim, Adamkolo Muhammed Ibrahim (Author) https://creativecommons.org/licenses/by-sa/4.0
Reconceptualizing Communication for Moral Education in Islam through Dialogic Engagement
Moral education in Islam emphasizes the development of akhlaq (Islamic character), yet pedagogical strategies to internalize these values often rely on monologic instruction. This study explores dialogic engagement as a transformative communication model for Islamic moral education. Using a qualitative library research method, this study analyzed classical Islamic texts, contemporary moral education theories, and recent empirical studies on communication and character development. Content and thematic analysis were applied to synthesize key concepts and pedagogical practices. Findings indicate that dialogic communication through reflective dialogue, interactive Q&A, and value clarification facilitates the internalization of moral values by enhancing critical thinking, empathy, and ethical awareness. When supported by inclusive learning environments and integrated with narrative and demonstrative strategies, dialogic engagement promotes holistic moral development. The study positions dialogic engagement as both a prophetic tradition and a contemporary pedagogical need. It concludes that dialogic methods enable value co-construction between educators and learners. However, empirical research is needed to test its practical application across diverse Islamic educational settings.
Copyright (c) 2025 Eka Mayasari (Author) https://creativecommons.org/licenses/by-sa/4.0
Impact of Information Bias Analysis on News Consumption Patterns of Digital Platforms in Indonesia
Digital platforms have become the main source of news for Indonesians, with internet penetration reaching over 77% by 2024. However, the shift to digital news consumption has brought challenges, particularly the presence of analytical information bias such as emotional language, one-sided framing, and the blending of facts with opinions. This study explores how such bias impacts public news consumption behavior in Indonesia. Using a qualitative approach, this research collected data through in-depth interviews with active digital news consumers. Participants were selected purposively to represent different age groups, professions, and digital literacy levels. Data were analyzed thematically to understand patterns in how people perceive and respond to biased news. The study found that many users consume news quickly and uncritically, often influenced by headlines or emotional tone. Analytical bias in news affects how people interpret information, leading to polarized opinions, mistrust in media, and low information literacy. Only a small group of users with higher digital literacy showed efforts to verify and balance the information they receive. Information bias on digital platforms has a complex impact on how Indonesians consume news. It shapes public opinion, weakens critical thinking, and contributes to societal divisions. To address this, collaboration is needed between media, educators, and policymakers to strengthen media literacy and create a healthier information ecosystem. This study is limited by its qualitative scope and sample size; future research could involve broader data collection and mixed methods to deepen the findings.
Copyright (c) 2025 Nurhani Maghfira Wali (Author) https://creativecommons.org/licenses/by-sa/4.0
Media Silence on Suicide in Nigeria's News Coverage
Suicide is a pressing public health concern in Nigeria, yet the extent to which it is reported in the media remains unclear. The mass media serves a critical role in shaping public awareness and framing social issues. This study explores how suicide cases are reported by Nigerian online newspapers and whether such coverage aligns with the media’s social responsibility. Using a quantitative content analysis method, the study examined suicide-related articles published in The Punch and The Guardian online editions between April and December 2019. A total of 540 newspaper issues (270 from each outlet) were analyzed using purposive sampling. Data were categorized based on story frequency, genre, paragraph length, and number of deaths reported. Theoretical framing was guided by Agenda-Setting Theory, Cultivation Theory, and Social Responsibility Theory. A total of 75 suicide-related stories were identified. Most were brief (1–10 paragraphs) and appeared in the metro section, with little investigative or thematic depth. The Punch contributed more stories (57.3%) compared to The Guardian (42.7%). Despite the high number of suicides in Nigeria, the overall media coverage was found to be minimal and inconsistent. Findings suggest significant underreporting and a lack of meaningful engagement with suicide as a societal issue. The media has not fulfilled its role in setting the public agenda or cultivating awareness. Suicide is often framed episodically rather than thematically, limiting its visibility as a public health concern. This undermines the media’s potential to educate, warn, and mobilize action against suicide. The study concludes that Nigerian newspapers have not adequately reported on suicide, failing to meet the standards of socially responsible journalism. Broader media monitoring and audience-focused research are needed to understand the full impact of media coverage on suicide perception and prevention.
Copyright (c) 2025 Joshua Kayode Okunade, Deborah Onyinyechi Amaechi, Anthony Olopha, Eric Msughter Aondover (Author) https://creativecommons.org/licenses/by-sa/4.0
Rethinking Public Relations in Crisis Management and Employee Engagement in the Nigerian Shippers’ Council
Organisations and businesses face complex challenges in their daily operations, both intrapersonal and interpersonal, which can impact their effectiveness, reputation, and employee job satisfaction. Ineffective crisis management may lead to low morale, decreased productivity, and increased turnover rates. This study examines the relationship between public relations tools, crisis management, and employee job satisfaction in the Nigerian Shippers' Council. This study is based on Stakeholder Theory and employs a correlational survey research design. A purposive sampling technique was used, with total enumeration yielding 433 respondents. Data were collected through structured questionnaires and analyzed using descriptive and inferential statistics. Findings indicate that 98.3% of respondents preferred WhatsApp group communication due to its interactive and inclusive nature. Furthermore, press releases and media briefings were minimally used during crises, with 80% and 76.8% of respondents, respectively, stating they were only occasionally employed. The study highlights the importance of digital communication platforms, particularly WhatsApp groups and online surveys, in enhancing real-time engagement with employees and stakeholders. It is recommended that the Nigerian Shippers’ Council prioritize these tools to improve crisis management strategies and boost employee job satisfaction.
Copyright (c) 2025 Abigail Olubukola Irele, Bashir Ambi-Mohammed (Author) https://creativecommons.org/licenses/by-sa/4.0
Content Analysis of Islamic Communication Principles in the Film Air Mata di Ujung Sajadah
This study analyzes how the film Air Mata di Ujung Sajadah presents Islamic communication principles and identifies dialogues that contradict them. Using a qualitative descriptive approach and content analysis based on Miles and Huberman's framework, the research examines six key principles: qaulan sadida, qaulan layyina, qaulan ma’rufa, qaulan karima, qaulan maysura, and qaulan baligha. The findings highlight the film's representation of ethical and moral values in Islamic communication within a religious-themed narrative. The findings indicate that the film effectively integrates Islamic communication principles, making it a potential medium for social learning through message observation, aligning with Melvin DeFleur’s Social Learning Theory. The interaction between characters frequently reflects Islamic communication values. Specifically, qaulan sadida appears 8 times, qaulan layyina 4 times, qaulan ma’rufa 9 times, qaulan karima 12 times, qaulan maysura 2 times, and qaulan baligha 5 times. Despite the strong representation of Islamic communication principles, the study also identifies dialogue that contradicts these values. Instances of qaulan sadida being violated through dishonesty appear 6 times, harsh speech contradicting qaulan layyina occurs 5 times, disrespectful words opposing qaulan karima appear 5 times, and inappropriate words conflicting with qaulan ma’rufa are also found 5 times. These findings suggest that while the film promotes Islamic communication ethics, it also depicts real-life conflicts that challenge these principles, reflecting the complexities of social interactions.
Copyright (c) 2025 Ihsan Marzuki Nasution, Marlina (Author) https://creativecommons.org/licenses/by-sa/4.0
New Media Convergence in Message Delivery Through Podcasts: An Analysis of Deddy Corbuzier’s Close The Door Podcast (Episode Case 003: Callous)
Media convergence has transformed the way messages are delivered, particularly in digital platforms such as podcasts. Deddy Corbuzier's Close The Door podcast is an example of how media convergence integrates audio and visual elements to enhance message delivery. This study aims to analyze how Deddy Corbuzier utilizes media convergence in episode Case 003: Callous and how the message delivery process takes place within this framework. This research employs a qualitative approach with a content analysis methodology. Data were collected through observations, interviews, and documentation to explore the strategies used in message delivery and audience engagement within the podcast. The findings indicate that Deddy Corbuzier applies video podcasting, which integrates audio-visual elements to create an immersive experience. The podcast facilitates two-way communication (interactional), enabling engagement between the host and the audience. The study also identifies key messages conveyed in the episode, such as the importance of self-confidence and avoiding the “people-pleaser” mentality. Additionally, the study highlights the success strategies suggested by Deddy Corbuzier, which include self-belief, perseverance, and continuous self-improvement. Deddy Corbuzier employs various communication techniques, including the bridging technique, which connects unrelated topics seamlessly to create engaging discussions. Furthermore, persuasive communication is utilized to influence audience perception and encourage motivation. The study suggests that media convergence in podcasts enhances storytelling effectiveness and audience retention.
Copyright (c) 2025 Muhammad Tabroni, Marlina (Author) https://creativecommons.org/licenses/by-sa/4.0
Identity and Social Pressure in The Death of Vivek Oji A Postcolonial Analysis
This study examines postcolonial African literature, focusing on the themes of identity and societal pressures in contemporary settings. The research is based on Akwaeke Emezi’s novel, The Death of Vivek Oji, which presents a complex portrayal of identity formation within a postcolonial society. Using a postcolonial analytical framework, this study critically explores the sociocultural values embedded in the novel and their influence on the protagonist’s life decisions. The analysis considers how postcolonial theory helps in understanding the preservation of identity amidst colonial legacies and societal constraints. The findings indicate that postcolonial societies often struggle to maintain their cultural identity due to the historical impact of colonialism, which sought to erase indigenous identities. The novel reveals that traditional values exert significant pressure on individuals, particularly those who deviate from societal norms, leading to conflicts between personal identity and collective expectations. This study highlights how postcolonial societies resist new Western ideologies out of fear of further identity transformation. The rejection of these ideas stems from a deep-rooted need to reclaim and safeguard cultural heritage. The analysis suggests that the protagonist’s struggles reflect broader societal tensions in postcolonial contexts. The study underscores the ongoing conflict between cultural preservation and modern influences in postcolonial societies, emphasizing the lasting effects of colonial legacies on identity formation.
Copyright (c) 2025 Houaria Chaal (Author) https://creativecommons.org/licenses/by-sa/4.0
Evolution of Cinematography in the Streaming Age: Challenges and Opportunities for Filmmakers
The evolution of streaming technologies has significantly influenced cinematographic techniques, reshaping the way filmmakers approach lighting, framing, and overall visual composition. Unlike traditional cinema, which relies on controlled viewing environments to ensure optimal image fidelity, streaming platforms must accommodate a variety of screen sizes, resolutions, and lighting conditions. This shift necessitates adaptations in cinematography to maintain visual clarity and engagement across diverse viewing contexts. This study employs a qualitative analysis of contemporary cinematographic practices in streaming content, drawing from case studies of films and series distributed on major platforms. Additionally, industry reports and expert interviews provide insights into how digital distribution reshapes aesthetic and technical strategies. The research examines cinematographic trends such as increased reliance on high-contrast lighting, tighter framing, and the impact of compression algorithms and HDR technology on color grading and dynamic range choices. Findings indicate that cinematographers increasingly adjust their techniques to suit streaming environments. High-contrast lighting enhances visibility on mobile devices, while tighter framing ensures compositional clarity on smaller screens. Moreover, technological advancements in compression and HDR have led filmmakers to reconsider traditional color grading approaches. The study also highlights how algorithm-driven recommendations and binge-watching culture influence narrative pacing and visual style, leading to new creative strategies in storytelling. The results suggest that the transition from traditional cinema to streaming platforms is not merely a shift in distribution but a fundamental transformation in visual storytelling. Streaming technologies not only shape cinematographic choices but also redefine audience engagement.
Copyright (c) 2025 Perpetua Ogechi Aondover (Author) https://creativecommons.org/licenses/by-sa/4.0
Role of Internal Communication in Enhancing Employee Engagement in the Nigeria Customs Service: A Two-Way Symmetrical Approach
In today’s dynamic organisational landscape, strategic internal communication has become a crucial driver of employee engagement and performance. Traditional top-down communication methods are increasingly being replaced by integrative approaches that align employee behaviour with organisational goals. This shift is particularly significant in paramilitary organisations, where hierarchical structures and rigid protocols often hinder transparent and inclusive communication. This study employs a descriptive research method, drawing on secondary sources such as literature, media reports, official documents, and online resources relevant to internal communication and employee engagement within the Nigeria Customs Service. Grounded in the Two-Way Symmetrical Theory of Public Relations, which emphasises reciprocal communication and mutual understanding between employees and leadership, this paper examines the unique communication challenges within the Service. These challenges are shaped by the organisation’s diverse roles in revenue generation, trade facilitation, and law enforcement. The findings indicate that effective internal communication—supported by structured feedback mechanisms and transparency—enhances employee participation, satisfaction, and overall job performance. The study concludes that strategic internal communication not only mitigates operational complexities but also strengthens organisational cohesion, discipline, and shared values, all of which are essential for achieving institutional objectives.
Copyright (c) 2025 Abdullahi Aliyu Maiwada (Author) https://creativecommons.org/licenses/by-sa/4.0