Reconceptualizing Evidence-Based Business Decisions in the Era of Data Analytics and Artificial Intelligence. Involvement International Journal of Business, [S. l.], v. 3, n. 1, p. 1–12, 2026. DOI: 10.62569/iijb.v3i1.166. Disponível em: https://ejournal.agungmediapublisher.com/index.php/iijb/article/view/166. Acesso em: 29 jan. 2026.