Predicting Consumer Purchase Decisions through Packaging Color Strategies in FMCG Markets. Involvement International Journal of Business, [S. l.], v. 3, n. 1, p. 53–67, 2026. DOI: 10.62569/iijb.v3i1.197. Disponível em: https://ejournal.agungmediapublisher.com/index.php/iijb/article/view/197. Acesso em: 29 jan. 2026.