Optimization of SME Marketing Strategies through Digital Data-Based Customer Profitability Analysis: A Case Study of SMEs in the Former Surakarta Residency. Involvement International Journal of Business, [S. l.], v. 1, n. 3, p. 234–245, 2024. DOI: 10.62569/iijb.v1i3.43. Disponível em: https://ejournal.agungmediapublisher.com/index.php/iijb/article/view/43. Acesso em: 21 nov. 2024.