Consumer Trust and Purchase Decisions in Indian E-Commerce through Social Media Marketing Reviews and Influencer Endorsements. Involvement International Journal of Business, [S. l.], v. 3, n. 2, p. 80–91, 2026. DOI: 10.62569/iijb.v3i2.213. Disponível em: https://ejournal.agungmediapublisher.com/index.php/iijb/article/view/213. Acesso em: 29 apr. 2026.