Nostalgia-Based Co-Branding Strategy Influencing Consumer Decisions in Kinder Joy Products. Involvement International Journal of Business, [S. l.], v. 3, n. 2, p. 92–102, 2026. DOI: 10.62569/iijb.v3i2.214. Disponível em: https://ejournal.agungmediapublisher.com/index.php/iijb/article/view/214. Acesso em: 29 apr. 2026.