Digital Public Relations Strategy for Promoting E-Filing Services to Enhance Public Service at the Pratama Tulungagung Tax Office

Main Article Content

Robby Wahyudi
Ulfi Nurfaiza
Fikri Amiruddin Imsani

Abstract

The Pratama Tulungagung Tax Service Office is embracing the rapid advancements in technology, which necessitates the use of digital media to enhance its operations, particularly in public service delivery. This study aims to investigate the digital public relations (PR) strategies employed to promote E-Filing services and improve public service quality at the Pratama Tulungagung Tax Service Office. Specifically, the research examines how digital PR leverages social media platforms, such as Instagram, Facebook, Twitter, and YouTube, to communicate effectively with the public. By utilizing these platforms, the office aims to raise awareness and improve the accessibility of its E-Filing services, ultimately enhancing user experience and satisfaction. This research employs a qualitative methodology, with data gathered through a combination of observations, interviews, and documentation at the Pratama Tulungagung Tax Service Office. Data analysis focuses on the strategic use of digital media by the office's PR team to reach and engage a wider audience, thereby improving the public's understanding and use of E-Filing services. The findings that digital PR plays a significant role in facilitating the dissemination of information related to E-Filing services, contributing to more efficient and transparent public service delivery. The study concludes that effective digital communication strategies not only promote service awareness but also enhance the overall quality of public services provided by the Pratama Tulungagung Tax Service Office.

Downloads

Download data is not yet available.

Article Details

How to Cite
Digital Public Relations Strategy for Promoting E-Filing Services to Enhance Public Service at the Pratama Tulungagung Tax Office. (2024). Feedback International Journal of Communication, 1(3), 165-177. https://doi.org/10.62569/fijc.v1i3.52
Section
Articles
Author Biographies

Robby Wahyudi, UIN Sayyid Ali Rahmatullah Tulungagung

UIN Sayyid Ali Rahmatullah Tulungagung

Fikri Amiruddin Imsani, Istanbul 29 Mayis University

Istanbul 29 Mayis University

How to Cite

Digital Public Relations Strategy for Promoting E-Filing Services to Enhance Public Service at the Pratama Tulungagung Tax Office. (2024). Feedback International Journal of Communication, 1(3), 165-177. https://doi.org/10.62569/fijc.v1i3.52

References

Andersson, R. (2024). Public Relations Strategizing: A Theoretical Framework for Understanding the Doing of Strategy in Public Relations. Journal of Public Relations Research, 36(2). https://doi.org/10.1080/1062726X.2023.2259523

Andhikasari, R., & Razali, G. (2018). Faktor Pembentukan Citra Terhadap Opini Publik Pada Kantor Pelayanan Pajak Pratama Tulungagung. Jurnal Komunikasi, 9(1).

Augustin, S. A. (2023). Peranan Suara Rimba Sebagai Cyber Public Relations Perum Perhutani Divisi Regional Jawa Barat dan Banten. Jurnal Ilmu Pemerintahan, Administrasi Publik, Dan Ilmu Komunikasi (JIPIKOM), 5(1). https://doi.org/10.31289/jipikom.v5i1.1307

Carvache-Franco, O., Carvache-Franco, M., Carvache-Franco, W., & Iturralde, K. (2023). Topic and sentiment analysis of crisis communications about the COVID-19 pandemic in Twitter’s tourism hashtags. Tourism and Hospitality Research, 23(1). https://doi.org/10.1177/14673584221085470

Cho, H., Cannon, J., Lopez, R., & Li, W. (2024). Social media literacy: A conceptual framework. New Media and Society, 26(2). https://doi.org/10.1177/14614448211068530

Delaney, B., & Betts, K. (2022). Addressing Transactional Distance Through Teaching Presence Strategies in Online Journalism and Mass Communication Courses. Journalism and Mass Communication Educator, 77(1). https://doi.org/10.1177/10776958211001214

Derivanti, A. (2022). The Role of Government Digital Public Relations in Providing Innovative Information to the Public. COMMENTATE: Journal of Communication Management, 3(2). https://doi.org/10.37535/103003220227

Engen, M., Fransson, M., Quist, J., & Skålén, P. (2021). Continuing the development of the public service logic: a study of value co-destruction in public services. Public Management Review, 23(6). https://doi.org/10.1080/14719037.2020.1720354

Firdausyah, A. D., & Meirini, D. (2022). Analisis Potensi Dan Efektivitas Pajak Rumah Kos Di Kabupaten Tulungagung. Jurnal Media Wahana Ekonomika, 19(1). https://doi.org/10.31851/jmwe.v19i1.7986

Firmansyah, R. (2015). Building value creation through the resources, new product development and competitive strategy to increase business performance (a Study at Indonesia Telecommunication Industry). International Journal of Education and Research, 3(2).

Hapsari, M. T. (2022). KINERJA PAJAK DAERAH KABUPATEN TULUNGAGUNG DITINJAU DARI ANALISIS RASIO EFEKTIVITAS DAN EFISIENSI PAJAK SERTA PERSPEKTIF EKONOMI ISLAM. An-Nisbah: Jurnal Ekonomi Syariah, 9(2). https://doi.org/10.21274/an.v9i2.6663

Kinder, T., Stenvall, J., Koskimies, E., Webb, H., & Janenova, S. (2023). Local public services and the ethical deployment of artificial intelligence. Government Information Quarterly, 40(4). https://doi.org/10.1016/j.giq.2023.101865

Li, F., Larimo, J., & Leonidou, L. C. (2021). Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda. Journal of the Academy of Marketing Science, 49(1). https://doi.org/10.1007/s11747-020-00733-3

Morgan, N. A., Whitler, K. A., Feng, H., & Chari, S. (2019). Research in marketing strategy. In Journal of the Academy of Marketing Science (Vol. 47, Issue 1). https://doi.org/10.1007/s11747-018-0598-1

Nickerson, A. B., Feeley, T. H., & Tsay-Vogel, M. (2017). Applying Mass Communication Theory to Bystander Intervention in Bullying. In Adolescent Research Review (Vol. 2, Issue 1). https://doi.org/10.1007/s40894-016-0030-3

Ojasalo, J., & Kauppinen, S. (2024). Public Value in Public Service Ecosystems. Journal of Nonprofit and Public Sector Marketing, 36(2). https://doi.org/10.1080/10495142.2022.2133063

Oksuz, B., & Gorpe, T. S. (2023). The Other Side of the Coin: An Analysis by Turkish Public Relations Professionals on the Qualifications of Public Relations Academics and Curricula. Romanian Journal of Communication and Public Relations, 25(1). https://doi.org/10.21018/rjcpr.2023.1.352

Patel, H. (2023). Analysis Of Tax Avoidance Crimes According To Tax Law And Criminal Law In Indonesia. Journal Transnational Universal Studies, 1(1). https://doi.org/10.58631/jtus.v1i1.3

Pawlowski, C., & Scholta, H. (2023). A taxonomy for proactive public services. Government Information Quarterly, 40(1). https://doi.org/10.1016/j.giq.2022.101780

Polanco-Levicán, K., & Salvo-Garrido, S. (2022). Understanding Social Media Literacy: A Systematic Review of the Concept and Its Competences. In International Journal of Environmental Research and Public Health (Vol. 19, Issue 14). https://doi.org/10.3390/ijerph19148807

Potter, W. J. (2022). Analysis of definitions of media literacy. Journal of Media Literacy Education, 14(2). https://doi.org/10.23860/JMLE-2022-14-2-3

Quayson, A., Issau, K., Gnankob, R. I., & Seidu, S. (2024). Marketing communications’ dimensions and brand loyalty in the banking sector. Revista de Gestao, 31(1). https://doi.org/10.1108/REGE-10-2021-0191

Rahayu, N. E. (2022). THE EFFECT OF TAX RATE, TAX AWARENESS AND PENALITIES ON TAX PAYER COMPLIANCE AT SMEs IN REJOTANGAN TULUNGAGUNG. BALANCE: JOURNAL OF ISLAMIC ACCOUNTING, 2(02). https://doi.org/10.21274/balance.v2i02.5415

Riyanto, A. D. (2023). Indonesian Digital Report 2023 Hootsuite (We are Social). Hootsuite (We Are Social): Indonesian Digital Report 2023.

Rosário, A., & Raimundo, R. (2021). Consumer marketing strategy and e-commerce in the last decade: A literature review. In Journal of Theoretical and Applied Electronic Commerce Research (Vol. 16, Issue 7). https://doi.org/10.3390/jtaer16070164

Santoso, N. E., Talkah, A., & Daroini, A. (2020). Analisis Kinerja Pegawai Ditinjau dari Kepemimpinan, Whistleblowing System dan Komitmen Organisasi. Jurnal Otonomi, 20(1).

Savithri, S. R. (2019). INTRODUCTION TO COMMUNICATION SCIENCES. In Introduction to Communication Sciences.

Sereenonchai, S., & Arunrat, N. (2020). Practical agricultural communication: Incorporating scientific and indigenous knowledge for climate mitigation. Kasetsart Journal of Social Sciences, 41(1). https://doi.org/10.1016/j.kjss.2018.05.014

Simabur, L. A., Sangadji, S. S., Rahman, A., & Koja, N. A. A. (2023). Exploring the Research Landscape of Marketing Communication in Tourism: A Bibliometric Analysis. Studies in Media and Communication, 11(7). https://doi.org/10.11114/SMC.V11I7.6294

Susanto, Z. R., & Khoiriawati, N. (2022). Faktor-Faktor yang Mempengaruhi Penerimaan Pajak Pertambahan Nilai di Kantor Pelayanan Pajak Pratama Tulungagung. Jurnal IAKP: Jurnal Inovasi Akuntansi Keuangan & Perpajakan, 3(1). https://doi.org/10.35314/iakp.v3i1.2393

Tambunan, N. (2018). Pengaruh Komunikasi Massa terhadap Khalayak: The Effect of Mass Communication on the Audience. SIMBOLIKA, 4(1).

Tanjung, A. A., Syafii, M., Tarigan, S. B., & Harahap, W. G. (2022). Analisis Pengaruh Ekonomi Digital Terhadap Pertumbuhan Ekonomi di Indonesia: Model Data Panel. Ekonomi, Keuangan, Investasi Dan Syariah (EKUITAS), 4(2). https://doi.org/10.47065/ekuitas.v4i2.2223

Widiantara, I. K. A. (2020). Peran Dan Strategi Public Relations Dalam Pengembangan Organisasi Nirlaba. Maha Widya Duta, 2(2).

Wu, C. W., & Monfort, A. (2023). Role of artificial intelligence in marketing strategies and performance. Psychology and Marketing, 40(3). https://doi.org/10.1002/mar.21737

Yusuf, M., Witro, D., Diana, R., Santosa, T. A., Alfikri, A. ‘Alwiyah, & Jalwis, J. (2020). Digital Parenting to Children Using The Internet. Pedagogik Journal of Islamic Elementary School. https://doi.org/10.24256/pijies.v3i1.1277

Zaki, A. R. S., & Irawan, F. (2022). Intra-group Services: Suatu Perspektif Fiskus. JURNAL PAJAK INDONESIA (Indonesian Tax Review), 6(2). https://doi.org/10.31092/jpi.v6i2.1805

Zheng, B., You, C., Mei, W., & Zhang, R. (2022). A Survey on Channel Estimation and Practical Passive Beamforming Design for Intelligent Reflecting Surface Aided Wireless Communications. IEEE Communications Surveys and Tutorials, 24(2). https://doi.org/10.1109/COMST.2022.3155305

Similar Articles

You may also start an advanced similarity search for this article.