Political Communication Strategy of the Democratic Party in Winning the Kharisma Pair in the 2024 Pamekasan Regency Election
Article Sidebar
Main Article Content
Abstract
This research focuses on the political communication strategy applied by the DPC of the Pamekasan Democratic Party to win the KHARISMA (KH. Kholilurrahman and Sukriyanto) pair in the 2024 Pilkada. The purpose of this study is to analyze the communication strategies used by the Democratic Party in building voter support amid the dominance of religious parties and strong cultural influences in Pamekasan Regency, as well as identifying factors that support and hinder the implementation of these strategies. The method used in this research is descriptive qualitative with a case study approach. The results showed that the communication strategy implemented by the DPC of the Democratic Party was personal, cultural, and figure-based. The main supporting factors include legitimacy from charismatic pesantren figures, local social networks, and strong religious narratives. Meanwhile, the obstacles faced included the low initial popularity of the candidate pairs and legal disputes at the Constitutional Court. This study concludes that the success of the Democratic Party's political communication is strongly influenced by its ability to adjust its strategy to the socio-cultural structure of Pamekasan society and build inclusive and adaptive political communication.
Downloads
Article Details
Section
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
How to Cite
References
Ahmad, N. (2024). What Drive Marketization and Professionalization of Campaigning of Political Parties in the Emerging Democracy? Evidence from Indonesia in the Post-Soeharto New Order. Journal of Political Marketing, 23(1). https://doi.org/10.1080/15377857.2021.1910610
Bhangu, S., Provost, F., & Caduff, C. (2023). Introduction to qualitative research methods - Part i. Perspectives in Clinical Research, 14(1). https://doi.org/10.4103/picr.picr_253_22
Bitektine, A. (2011). Toward a theory of social judgments of organizations: The case of legitimacy, reputation, and status. Academy of Management Review, 36(1). https://doi.org/10.5465/amr.2009.0382
Bremer, B., & Rennwald, L. (2023). Who still likes social democracy? The support base of social democratic parties reconsidered. Party Politics, 29(4). https://doi.org/10.1177/13540688221093770
Busetto, L., Wick, W., & Gumbinger, C. (2020). How to use and assess qualitative research methods. In Neurological Research and Practice (Vol. 2, Issue 1). https://doi.org/10.1186/s42466-020-00059-z
Castillo-Esparcia, A., Fernández-Souto, A. B., & Puentes-Rivera, I. (2020). Political communication and COVID-19: Strategies of the government of Spain. Profesional de La Informacion, 29(4). https://doi.org/10.3145/epi.2020.jul.19
Cholil, A., & Zanuddin, H. (2018). Fostering political participation among students of pesantren through new media in Madura. International Journal of Engineering and Technology(UAE), 7(3.21 Special Issue 21). https://doi.org/10.14419/ijet.v7i4.9.20637
De Bruycker, I., & Rooduijn, M. (2021). The People’s Champions? Populist Communication as a Contextually Dependent Political Strategy. Journalism and Mass Communication Quarterly, 98(3). https://doi.org/10.1177/1077699021998648
Dillard, J. P., & Shen, L. (2005). On the nature of reactance and its role in persuasive health communication. Communication Monographs, 72(2). https://doi.org/10.1080/03637750500111815
Doherty, M. E., & Kurz, E. M. (1996). Social judgement theory. International Journal of Phytoremediation, 21(1). https://doi.org/10.1080/135467896394474
E Rizky Wulandari. (2021). DIGITAL STRATEGY OF POLITICAL COMMUNICATION MEDIA ON SOCIAL MEDIA. Wasilatuna: Jurnal Komunikasi Dan Penyiaran Islam, 4(1). https://doi.org/10.38073/wasilatuna.v4i1.555
Ekman, M., & Widholm, A. (2023). Media criticism as a propaganda strategy in political communication. Nordic Journal of Media Studies, 5(1). https://doi.org/10.2478/njms-2023-0007
Firdaus, S. U. T., & Anam, S. (2020). PERAN BADAN PENGAWAS PEMILIHAN UMUM KABUPATEN PAMEKASAN DALAM MENANGANI PELANGGARAN PEMILU 2019. REFORMASI, 10(2). https://doi.org/10.33366/rfr.v10i2.1915
Fisher, W. R. (1984). Narration as a human communication paradigm: The case of public moral argument. Communication Monographs, 51(1). https://doi.org/10.1080/03637758409390180
Gani, J., Arrianie, L., & Ambarwati, A. (2023). Strategi Komunikasi Politik Partai Demokrasi Indonesia Perjuangan (PDI-P) Di DKI Jakarta dalam Menyambut Pemilu 2024. Jurnal Komunikasi Dan Ilmu Sosial, 1(2), 76. https://doi.org/10.38035/jkis.v1i2.227
Gill, S. L. (2020). Qualitative Sampling Methods. Journal of Human Lactation, 36(4). https://doi.org/10.1177/0890334420949218
Gunawan, M. R., Sutjiatmi, S., & Habibullah, A. (2024). Komunikasi Politik: Strategi Kemenangan Partai Kebangkitan Bangsa Kabupaten Tegal dalam Pemilihan Legislatif Tahun 2024. Jurnal Agregasi : Aksi Reformasi Government Dalam Demokrasi, 12(2), 138. https://doi.org/10.34010/agregasi.v12i2.14175
Gusfa, H., Heryanto, G. G., Widiastuti, T., Setia, R. N., & Gultom, Y. O. (2021). Communicative Model of Presidential Chief of Staff in Decision Making of Public Policy. Nyimak: Journal of Communication, 5(1). https://doi.org/10.31000/nyimak.v5i1.2873
Hall, C. C., & Oppenheimer, D. M. (2015). Error parsing: An alternative method of implementing social judgment theory. Judgment and Decision Making , 10(5). https://doi.org/10.1017/s193029750000560x
Heryanto, G. G. (2017). Ekonomi Politik Media Penyiaran: Rivalitas Idealisme Nilai Islami dan Mekanisme Pasar. Communicatus: Jurnal Ilmu Komunikasi, 1(1). https://doi.org/10.15575/cjik.v1i1.1212
Jandevi, U. (2019). Communication strategy to improve women’s political participation in Indonesia. International Journal of Communication and Society, 1(2). https://doi.org/10.31763/ijcs.v1i2.46
Kamaludin, K., Rizal, S., & Djalil, N. A. (2024). Strategi Komunikasi Politik Dalam Pemilihan Kepala Desa Di Desa Babulu Darat. MITZAL (Demokrasi, Komunikasi Dan Budaya) : Jurnal Ilmu Pemerintahan Dan Ilmu Komunikasi, 9(1), 84. https://doi.org/10.35329/mitzal.v9i1.4967
Kristiyanto, H., Arinanto, S., & Ghafur, H. S. (2023). Institutionalization and party resilience in Indonesian electoral democracy. Heliyon, 9(12). https://doi.org/10.1016/j.heliyon.2023.e22919
Lubis, H., & Rohmatillah, N. (2019). KOMODIFIKASI OTORITAS KIAI DALAM KONTESTASI POLITIK (STUDI KOMODIFIKASI OTORITAS KIAI DI KECAMATAN PASEAN KABUPATEN PAMEKASAN). Jurnal Sosiologi Pendidikan Humanis, 3(2). https://doi.org/10.17977/um021v3i2p57-64
Machado-da-Silva, C. L. (2003). Qualitative research & evaluation methods. Revista de Administração Contemporânea, 7(2). https://doi.org/10.1590/s1415-65552003000200018
Meifilina, A. (2021). Media Sosial sebagai Strategi Komunikasi Politik Partai Golkar dalam Melakukan Pendidikan Politik. Jurnal Komunikasi Nusantara, 3(2). https://doi.org/10.33366/jkn.v3i2.80
Naufal, M. F. (2022). Analysis of Gibran Teguh’s Online Blusukan Campaign Strategy at The 2020 Solo Elections. PERSPEKTIF, 11(3). https://doi.org/10.31289/perspektif.v11i3.6656
Payne, R. A. (2001). Persuasion, frames and norm construction. European Journal of International Relations, 7(1). https://doi.org/10.1177/1354066101007001002
Pestalozi, D., Prananosa, A. G., Erwandi, R., Putra, M. R. E., & Marianita, M. (2023). Approach to The Principal’s Leadership in Blusukan. Tafkir: Interdisciplinary Journal of Islamic Education, 4(4). https://doi.org/10.31538/tijie.v4i4.599
Sahai, S., Goel, R., Malik, P., Krishnan, C., Singh, G., & Bajpai, C. (2018). Role of social media optimization in digital marketing with special reference to Trupay. International Journal of Engineering and Technology(UAE), 7(2). https://doi.org/10.14419/ijet.v7i2.11.11007
Sampe, S. (2021). Why Political Parties don’t and do Matter in Local Government Elections in Indonesia: A Manado Case. Revista de Sociologia e Politica, 29(77). https://doi.org/10.1590/1678-987321297703
Schäfer, A. (2023). Digital heuristics: How parties strategize political communication in hybrid media environments. New Media and Society, 25(3). https://doi.org/10.1177/14614448211012101
Schlipphak, B., Isani, M., & Back, M. D. (2022). Conspiracy Theory Beliefs and Political Trust: The Moderating Role of Political Communication. Politics and Governance, 10(4). https://doi.org/10.17645/pag.v10i4.5755
Suprapto, S., Widodo, S. T., Suwandi, S., Wardani, N. E., Hanun, F., Mukodi, M., Nurlina, L., & Pamungkas, O. Y. (2024). Reflections on Social Dimensions, Symbolic Politics, and Educational Values: A Case of Javanese Poetry. International Journal of Society, Culture and Language, 12(1). https://doi.org/10.22034/ijscl.2023.2006953.3095
Tameryan, T. Y., Zheltukhina, M. R., Slyshkin, G. G., Zelenskaya, L. L., Ryabko, O. P., & Bodony, M. A. (2019). Political Media Communication: Bilingual Strategies in the Pre-Election Campaign Speeches. Online Journal of Communication and Media Technologies, 9(4). https://doi.org/10.29333/ojcmt/5869
Tamim, F. M., & Zamzamy, A. (2023). Strategi Komunikasi Politik Partai Gerindra dalam Meningkatkan Partisipasi Politik Pemilih Muda melalui Media Sosial Twitter pada Pemilu Tahun 2024. JIIP - Jurnal Ilmiah Ilmu Pendidikan, 6(10), 8041. https://doi.org/10.54371/jiip.v6i10.3028
Wibisono, D. D., Puspa, R., & Widodo, S. (2023). Strategi Komunikasi Politik Partai Golkar dalam Mempertahankan Suara Partai Sebagai Partai Tengah. Edu Society: Jurnal Pendidikan, Ilmu Sosial Dan Pengabdian Kepada Masyarakat, 3(1), 834. https://doi.org/10.56832/edu.v3i1.284
Wolkenstein, F. (2022). European political parties’ complicity in democratic backsliding. Global Constitutionalism, 11(1). https://doi.org/10.1017/S2045381720000386
Yanuartha, R. A., Siahainenia, R. R., Hergianasari, P., & Netanyahu, K. (2022). STRATEGI KOMUNIKASI POLITIK PENGGUNAAN BALIHO VERSUS MEDIA SOSIAL OLEH PARTAI DEMOKRASI INDONESIA PERJUANGAN TAHUN 2021 Tahun 2019 yang lalu , Indonesia telah melangsungkan pesta demokrasi yaitu pemilihan umum yang dimenangkan oleh Joko Widodo dan Ma ’ ar. 6(1), 4.