The Impact of Surrogate Advertising on Public Perception and Awareness on Chhattisgarh with Special Reference to Raipur.

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Published: Jun 21, 2024
DOI: https://doi.org/10.62569/fijc.v1i2.28
Keywords:
Brand Extension, Surrogate Advertising, Endorsing, Perspectives, Awareness

Main Article Content

Kasturi Pomal
Kalinga University
Rakshak Bharti
Kalinga University

Abstract

The industries often argue in defence of advertising their products such as alcohol and tobacco, citing the significant taxes they contribute. Despite the decline in tobacco advertising, both alcohol and tobacco industries continue to promote their products indirectly through surrogate advertisements. These ads often endorse other products under the same brand or present altered versions of the original products, exerting similar influences on consumers' perceptions. The primary objective of this study is to investigate the impact of surrogate advertising, utilizing primary data gathered through surveys to assess public awareness and perceptions. Given India's diverse cultural landscape and demographics, understanding the actual effects of these ads is crucial. It is essential to determine whether the general public comprehends how surrogate advertisements function and whether they can distinguish them from regular advertisements. Ultimately, the focus should be on evaluating the influence of these ads on both the market and individuals and understanding viewers' perspectives on them.

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How to Cite
The Impact of Surrogate Advertising on Public Perception and Awareness on Chhattisgarh with Special Reference to Raipur. (2024). Feedback International Journal of Communication, 1(2), 96-108. https://doi.org/10.62569/fijc.v1i2.28
Issue
Vol. 1 No. 2 (2024): June 2024
Section
Articles
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Author Biographies

Kasturi Pomal, Kalinga University

Asst. Professor, Kalinga University, Raipur, Chhattisgarh, India

Rakshak Bharti , Kalinga University

Asst. Professor, Kalinga University, Raipur, Chhattisgarh, India

How to Cite

The Impact of Surrogate Advertising on Public Perception and Awareness on Chhattisgarh with Special Reference to Raipur. (2024). Feedback International Journal of Communication, 1(2), 96-108. https://doi.org/10.62569/fijc.v1i2.28

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