Increasing Sales of MSME Products through Socialization of Digitalization Branding in Mulyorejo Village, Surabaya City
Article Sidebar
Main Article Content
Abstract
Digitalization of branding is one of the important efforts in improving the development of micro, small and medium enterprises (MSMEs) in the digital era. Digital branding refers to the use of digital platforms including social media websites and e- commerce to promote and build brand identity. The number of MSME players who have not implemented the concept of digitalization is one of the obstacles in business development. Socialization of digitalization branding is a strategic step to help MSME players in Mulyorejo to be able to compete in the digital economy era. The socialization with the theme Digitalization of MSME Branding was carried out with the aim of transforming conventional- based MSMEs into digital ones. Through this socialization, it is hoped that MSME players will be more familiar with the concept of the MSME Branding Digitalization system.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
How to Cite
References
Akmal, S., Zulfikri, A., Al-Hidayat, R., & Sasmito, P. (2023). Tourist Perception of the Quality of MSME Products and Services in Tourist Destinations. West Science Journal Economic and Entrepreneurship, 1(05). https://doi.org/10.58812/wsee.v1i02.65
Andi Tenri Ampa. (2023). The Influence of Innovation on Increasing Sales of MSME Products. International Journal of Integrative Sciences, 2(11). https://doi.org/10.55927/ijis.v2i11.6943
Andjarwati, T., Budiarti, E., & Yasin, M. (2022). Analysis Of The Effect Of Business Capital And Working Hours On MSME Income In Surabaya City (Case Study Of A Coffe Shop In Sukolilo Sub - District). Jurnal Ekonomi, 11(01).
Andy Saputra, O., Puspitasari, N., & Putra Mulia, E. (2023). PEMBUATAN, PELATIHAN, PERAWATAN, DAN PERBAIKAN SOLAR CELL DI DLH SURAKARTA. Jurnal Pengabdian Kolaborasi Dan Inovasi IPTEKS, 1(4). https://doi.org/10.59407/jpki2.v1i4.67
Arianty, N. (2022). Utilization of Social Media and Price Setting for MSME Product Purchase Decisions during the COVID-19 Pandemic in Stabat District. Journal of International Conference Proceedings, 5(2). https://doi.org/10.32535/jicp.v5i2.1698
Azizah Asmara, M., & Purwati, S. (2023). Optimizing Brand Identity of MSME Products through Rebranding in Increasing Consumer Brand Awareness. Journal on Education, 05(03).
Batubara, F. H. (2022). UTILIZATION OF DIGITAL TECHNOLOGY IN DEVELOPING MARKETING STRATEGIES FOR MSME PRODUCTS. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 6(3). https://doi.org/10.31955/mea.v6i3.2569
Bondarenko, V., & Vyshnivska, B. (2023). PROMOTIONAL MARKETING AS A METHOD OF INCREASING SALES. Three Seas Economic Journal, 4(2). https://doi.org/10.30525/2661-5150/2023-2-3
Buana, R. T., Arum, T. P., Widiyanti, Z., Handoyo, B., & Putra, A. K. (2024). Digitalization of Sanja Village Vegetation Conservation Through 360° Virtual Exploration to Support Smart Eco-Tourism Development in the Tosari Area. EDUTOURISM Journal Of Tourism Research, 5(02). https://doi.org/10.53050/ejtr.v5i02.700
Dartiningsih, B. E., Mas’amah, & Surokim. (2024). Digitalization of Madura Tourism Branding in the New Normal. https://doi.org/10.2991/978-2-38476-118-0_48
Fasyehhudin, M., Prasetya Mega Jaya, B., Winter Luhut Hasudungan, J., Erika Febriani, Chelsea Tiara Septiani Malau, Puput Adela, Rio Primus, Raissa Tsabitha, Alvandri Christian Rahmat Gulo, & Ridho Pangestu Taufik. (2022). Marketing Management Of Msme Products, Serang City Groups of Era New Normal. MOVE: Journal of Community Service and Engagement, 1(3). https://doi.org/10.54408/move.v1i3.35
Hafizha, Z., & Anggraini, T. (2023). Pengaruh Personal Branding Sumber Daya Insani Perbankan Syariah Terhadap Digitalisasi Banking di Era Industri 4.0. Jurnal Ilmiah Ekonomi Islam, 9(01).
Hariyanto, M. L., & Sukaris, S. (2023). Analysis of Marketing Mix Strategy in Increasing Sales Volume in Angkringan Van Java Dukun Gresik. Journal Universitas Muhammadiyah Gresik Engineering, Social Science, and Health International Conference (UMGESHIC), 2(1). https://doi.org/10.30587/umgeshic.v2i1.5157
Hasan, A. (2023). The Effect of Marketing Mix Strategy on Increasing Sales Volume of Silk Cloth. Advances in Business & Industrial Marketing Research, 1(1). https://doi.org/10.60079/abim.v1i1.47
Heni Rohaeni, Muhammad Richo Rianto, Novita Wahyu Setyawati, Murti Wijayanti, & Ganiawati. (2023). The Influence of Product Quality on the Purchase Decision of MSME Products During the Covid-19 Pandemic. International Journal of Scientific Multidisciplinary Research, 1(5). https://doi.org/10.55927/ijsmr.v1i5.4770
Husendi, P. A. A., & Widiyarta, A. (2023). Pengembangan Usaha Mikro, Kecil, dan Menengah Dalam Meningkatkan Perekonomian di Sektor UMKM Sentra Wisata Kuliner Dharmahusada Kota Surabaya. Reslaj : Religion Education Social Laa Roiba Journal, 6(3). https://doi.org/10.47467/reslaj.v6i3.5060
Juniasih, I. A. K., Nona, R. V., Suastama, I. B. R., Setiyarti, T., & Wijayanthi, I. A. T. (2023). Experiential Marketing to Improve Interest In Buying MSME Products of Powder Coffee Tugu Sari Pupuan Bali. Jurnal Manajemen, 14(1). https://doi.org/10.32832/jm-uika.v14i1.9787
Kiswanto, M., Surahman, S., Prapdopo, P., Sarlivia, S., Vidhiyanty, P. M., & Noor, M. (2023). Visual optimization of Kutai Kartanegara MSME products in the marketplace as a support for digital marketing. Community Empowerment, 8(4). https://doi.org/10.31603/ce.9027
Kurniawati, N. F. I., & Munari, M. (2023). Literasi Keuangan, Pendapatan dan Manajemen Pengelolaan Keuangan Terhadap Kinerja Keuangan UMKM di Kelurahan Ngagel Rejo Kota Surabaya. Journal of Management and Bussines (JOMB), 5(2). https://doi.org/10.31539/jomb.v5i2.6325
Kustiyono. (2023). Marketing Strategy of Msme Products Through the use of Digital Marketing in Duck Breakers in Pringapus District, Semarang District. ProBisnis : Jurnal Manajemen, 14(3).
Luhung, B. (2023). Digital Marketing Strategy to Increase Sales of SHIBIRU MSME Products. Jurnal Dinamika Manajemen, 14(1). https://doi.org/10.15294/jdm.v14i1.39268
Metya Lutviani, & Ihsanul Haqqi. (2023). Effect of Digital Marketing Strategy on Increasing Sales at PT Jakarta Energi Logistik. MANAGER: Journal of Management and Administration Science, 1(3). https://doi.org/10.58738/manager.v1i3.268
Mukhlis, I. R., Al Adawiyah, R., Aghe Africa, L., Ekaningtyas, D., Zeinfiki Djunaedy, A., Silvy, M., & Rochmah, N. (2023). Optimization of Integrated Digital Marketing in The Marketing Strategy of MSME Culinary Tourism Centers (SWK) Wonorejo City of Surabaya. Journal of Applied Management and Business, 4(1). https://doi.org/10.37802/jamb.v4i1.390
Nurmala, N. (2022). Identification of MSME product and service marketing strategies using social networking in Indonesia. International Journal of Business, Economics & Management, 5(2). https://doi.org/10.21744/ijbem.v5n2.1899
Paulina, J., Junianto, P., Fauzan, I., Irdiana, S., & Mirlana, D. E. (2022). Understanding Virtual MSME Product Marketing Strategy: A Study of Management and Business Economics. Budapest International Research and Critics Institute Journal, 5(1).
Permana, R. M. T., & Pratama, R. A. R. J. (2022). Analysis of the Impact of Tiktok Content Creator on the Identification of F&B MSME Products. Almana : Jurnal Manajemen Dan Bisnis, 6(2). https://doi.org/10.36555/almana.v6i2.1897
Purbaningsih, Y., Sulistiyo Nugroho, B., Nurfauzi, Y., Hendrik Sitaniapessy, R., & Towpek, H. (2022). Identification of Digital Marketing Improvement Strategies for MSME Products and Services Post-Covid-19 Pandemic in Indonesia. Jurnal Manajemen Industri Dan Logistik, 6(2). https://doi.org/10.30988/jmil.v6i2.1045
Reken, F. (2023). The Influence of Digital Marketing Strategy on Increasing Sales Volume in the New Normal Era: A Case Study at CitraLand Ambon, Indonesia. Open Access Indonesia Journal of Social Sciences, 7(1). https://doi.org/10.37275/oaijss.v7i1.207
Saharani, S. A., & Sari, R. P. (2023). Pengaruh Literasi Pajak Terhadap Kepatuhan Wajib Pajak UMKM Dimoderasi Insentif Pajak. In Management Studies and Entrepreneurship Journal (Vol. 4, Issue 5).
Sairun, A., Amril, A., & Misnanto, M. (2023). The influence of green marketing and attitude on purchase decisions of msme products with brand image as mediation. Enrichment: Journal …, 13(4).
Salim, A., & Nofiansyah, D. (2023). Efficiency of the Use of QRIS on Increasing Sales at Le Garden Palembang Indah Mall. Jurnal Ekonomi Dan Perbankan Syariah, 11(1). https://doi.org/10.46899/jeps.v11i1.415
Syifa Safira Parameshwari, Herwanto, D., & Fitriani, R. (2023). Analysis of Marketing Strategy in Increasing Sales Volume in the Onion Cracker Industry (Case Study of UMKM XYZ). Tibuana, 6(1). https://doi.org/10.36456/tibuana.6.1.6054.71-75
Syifana, A. A., Puspitasari, S. A., Afifah, N., & Sawitri, D. K. (2023). Implementasi Branding Dan Digitalisasi Bisnis Pada UMKM Di Wilayah Klampok Kota Blitar. BERBAKTI : Jurnal Pengabdian Kepada Masyarakat, 1(2). https://doi.org/10.30822/berbakti.v1i2.2451
Teguh Setiawan Wibowo, & Dwi Bhakti Iriantini. (2022). The Importance Of Understanding And Application Of Marketing Strategies For Household Micro, Small & Medium Enterprise (Msme) Products On Social Media Networks. International Journal Of Humanities Education and Social Sciences (IJHESS), 1(5). https://doi.org/10.55227/ijhess.v1i5.131
Ustik, T., Karmazinova, V., Shurpa, S., Zhuk, O., Boiko, O., & Radkevych, L. (2023). The Impact of Digitalization on Marketing Communications: New Challenges for Branding and Advertising Business. WSEAS Transactions on Information Science and Applications, 20. https://doi.org/10.37394/23209.2023.20.37
Wardhani, W. N. R., Purnomo, P., Pratiwi, R., & Nasution, S. (2023). Digitalization, Branding, and Network Collaboration Strategy among SMTEs: Preliminary Qualitative Analysis. Journal of Digital Marketing and Halal Industry, 5(2). https://doi.org/10.21580/jdmhi.2023.5.2.18905
Yuliasari, I., Karno, K., & Syaiful, S. (2023). The Influence of Price Perceptions and Brand Image of Msme Products on Consumer Loyalty. Journal Research of Social Science, Economics, and Management, 2(11). https://doi.org/10.59141/jrssem.v2i11.470
Zannah, M., & Mubarak, H. (2023). Digital Marketing Strategy Design in Increasing Sales Volume At Msme Chips Aljannah. Jurnal Ekonomi, 12(03).