Business Opportunities and Agricultural Sustainability in the Future Era of AgriTech
Article Sidebar
Main Article Content
Abstract
Agriculture faces increasing challenges due to climate change, requiring innovative solutions to ensure sustainability and productivity. AgriTech, encompassing precision farming, AI-driven crop management, and blockchain-based supply chains, offers promising advancements in mitigating climate change effects. However, its adoption remains limited due to economic and infrastructural barriers. This study employs a comparative analysis of AgriTech-based and traditional agricultural methods, utilizing statistical data to assess their effectiveness in addressing climate change challenges. A one-sample t-test was conducted to evaluate the significance of AgriTech interventions, highlighting differences in mean values and confidence intervals. The findings indicate that while AgriTech significantly contributes to climate change adaptation (t = 8.85, df = 49, p < .001), its impact is lower compared to traditional methods due to barriers such as high initial costs and limited access to technology. Despite this, precision agriculture, climate-smart techniques, and blockchain integration demonstrate potential for improving sustainability and efficiency. The study highlights the importance of policy support, financial incentives, and technological literacy in promoting AgriTech adoption. Business opportunities in AgriTech continue to grow, but overcoming adoption challenges requires collaborative efforts from stakeholders, including governments, investors, and farmers. AgriTech has the potential to revolutionize sustainable agriculture by balancing productivity and environmental responsibility. However, further research is needed to explore localized implementation strategies, AI integration, and economic feasibility for smallholder farmers to ensure widespread adoption.
Downloads
Article Details
Section
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
How to Cite
References
Alfiero, S., Christofi, M., & Bonadonna, A. (2020). Street food traders, farmers and sustainable practice to reduce food waste in the Italian context. British Food Journal, 122(5), 1361–1380. https://doi.org/10.1108/BFJ-04-2019-0265
Ammar, M., Haleem, A., Javaid, M., Bahl, S., Garg, S. B., Shamoon, A., & Garg, J. (2022). Significant applications of smart materials and Internet of Things (IoT) in the automotive industry. Materials Today: Proceedings, 68, 1542–1549. https://doi.org/10.1016/j.matpr.2022.07.180
Amy Quinton, U. D. (2024, December 5). Feeding grazing cattle seaweed cuts methane emissions by almost 40 percent. Https://Www.Universityofcalifornia.Edu/News/Feeding-Grazing-Cattle-Seaweed-Cuts-Methane-Emissions-Almost-40-Percent.
Belleri, D., & Ratti, C. (2023). Urban Farming: The Reluctant Utopia. Architectural Design, 93(1), 14–21. https://doi.org/10.1002/ad.2889
Boni, A. A., & Abremski, D. (2022). Commercialization Challenges and Approaches for Digital Health Transformation. Journal of Commercial Biotechnology, 27(1), 12–19. https://doi.org/10.5912/jcb1024
Carter, L. (2007). A case for a duty to feed the hungry: GM plants and the third world. Science and Engineering Ethics, 13(1), 69–82. https://doi.org/10.1007/s11948-006-0006-y
Chen, J., Mao, B., Wu, Y., Zhang, D., Wei, Y., Yu, A., & Peng, L. (2023). Green development strategy of offshore wind farm in China guided by life cycle assessment. Resources, Conservation and Recycling, 188. https://doi.org/10.1016/j.resconrec.2022.106652
Cole, G. M., Robbins, C. A., Grauberger, B. M., Garland, S., Tong, T., Bandhauer, T. M., & Quinn, J. C. (2022). Optimization of mobile oil and gas produced water treatment unit deployment logistics to achieve economic feasibility. Resources, Conservation and Recycling, 181. https://doi.org/10.1016/j.resconrec.2022.106249
Corbala-Robles, L., Sastafiana, W. N. D., Van linden, V., Volcke, E. I. P., & Schaubroeck, T. (2018). Life cycle assessment of biological pig manure treatment versus direct land application − a trade-off story. Resources, Conservation and Recycling, 131, 86–98. https://doi.org/10.1016/j.resconrec.2017.12.010
De La Peña, L., Guo, R., Cao, X., Ni, X., & Zhang, W. (2022). Accelerating the energy transition to achieve carbon neutrality. Resources, Conservation and Recycling, 177. https://doi.org/10.1016/j.resconrec.2021.105957
Debbarma, S., Ransinchung R.N., G. D., Singh, S., & Sahdeo, S. K. (2020). Utilization of industrial and agricultural wastes for productions of sustainable roller compacted concrete pavement mixes containing reclaimed asphalt pavement aggregates. Resources, Conservation and Recycling, 152. https://doi.org/10.1016/j.resconrec.2019.104504
Environmental Protection Agency. (2025, January 22). Agriculture Nutrient Management and Fertilizer. Https://Www.Epa.Gov/Agriculture/Agriculture-Nutrient-Management-and-Fertilizer.
Estudillo, J. P., & Otsuka, K. (1999). Green revolution, human capital, and off-farm employment: Changing sources of income among farm households in Central Luzon, 1966-1994. Economic Development and Cultural Change, 47(3), 496–523. https://doi.org/10.1086/452417
Food and Agriculture Organization. (2023, October 16). World Food Day 2023: Addressing Water Challenges for Sustainable Investment in Agriculture. Https://Www.Fao.Org/Support-to-Investment/News/Detail/En/c/1651584/.
Gross, T., Breitenmoser, L., Kumar, S., Ehrensperger, A., Wintgens, T., & Hugi, C. (2021). Anaerobic digestion of biowaste in Indian municipalities: Effects on energy, fertilizers, water and the local environment. Resources, Conservation and Recycling, 170. https://doi.org/10.1016/j.resconrec.2021.105569
He, Q., Liu, D. L., Wang, B., Wang, Z., Cowie, A., Simmons, A., Xu, Z., Li, L., Shi, Y., Liu, K., Harrison, M. T., Waters, C., Huete, A., & Yu, Q. (2024). A food-energy-water-carbon nexus framework informs region-specific optimal strategies for agricultural sustainability. Resources, Conservation and Recycling, 203. https://doi.org/10.1016/j.resconrec.2024.107428
Ingemarsdotter, E., Jamsin, E., & Balkenende, R. (2020). Opportunities and challenges in IoT-enabled circular business model implementation – A case study. Resources, Conservation and Recycling, 162. https://doi.org/10.1016/j.resconrec.2020.105047
International Energy Agency. (2024, April 25). Carbon Capture, Utilisation and Storage. Https://Www.Iea.Org/Energy-System/Carbon-Capture-Utilisation-and-Storage.
Kucukvar, M., Onat, N. C., Abdella, G. M., & Tatari, O. (2019). Assessing regional and global environmental footprints and value added of the largest food producers in the world. Resources, Conservation and Recycling, 144, 187–197. https://doi.org/10.1016/j.resconrec.2019.01.048
Kumar, M., Maurya, P., & Verma, R. (2022). Future of Indian Agriculture Using AI and Machine Learning Tools and Techniques. In The New Advanced Society: Artificial Intelligence and Industrial Internet of Things Paradigm (pp. 447–472). wiley. https://doi.org/10.1002/9781119884392.ch19
Lloyd, S., & Kalagas, A. (2021). Salad Days: Urban Food Futures. Architectural Design, 91(5), 40–47. https://doi.org/10.1002/ad.2730
Martín-Gómez, A., Aguayo-González, F., & Luque, A. (2019). A holonic framework for managing the sustainable supply chain in emerging economies with smart connected metabolism. Resources, Conservation and Recycling, 141, 219–232. https://doi.org/10.1016/j.resconrec.2018.10.035
NielsenIQ (NIQ). (2023). Consumers care about sustainability—and back it up with their wallets. https://nielseniq.com/global/en/insights/report/2023/consumers-care-about-sustainability-and-back-it-up-with-their-wallets/
Oberai, A. S., & Singh, H. K. (1982). Migration, production and technology in agriculture: a case study in the Indian Punjab. International Labour Review, 121(3), 327–343. https://www.scopus.com/inward/record.uri?eid=2-s2.0-0020124238&partnerID=40&md5=1c4ec3b11ea7906061bb00edb198b2f1
Palnitkar, U. (2005). Growth of Indian biotech companies, in the context of the international biotechnology industry. Journal of Commercial Biotechnology, 11(2), 146–154. https://doi.org/10.1057/palgrave.jcb.3040112
Rialti, R., Marrucci, A., Zollo, L., & Ciappei, C. (2022). Digital technologies, sustainable open innovation and shared value creation: evidence from an Italian agritech business. British Food Journal, 124(6), 1838–1856. https://doi.org/10.1108/BFJ-03-2021-0327
Sharma, N., Paço, A., & Upadhyay, D. (2023). Option or necessity: Role of environmental education as transformative change agent. Evaluation and Program Planning, 97. https://doi.org/10.1016/j.evalprogplan.2023.102244
Singh, P., Dhanorkar, M., & Sharma, S. (2024). Valorization of aquatic plant biomass resource to fortified biochar and paper pulp: A strategic approach towards closed-loop technologies, circular economy, and sustainability. Resources, Conservation and Recycling, 202. https://doi.org/10.1016/j.resconrec.2023.107385
Sisodia, G. S., Alshamsi, R., & Sergi, B. S. (2021). Business valuation strategy for new hydroponic farm development – a proposal towards sustainable agriculture development in United Arab Emirates. British Food Journal, 123(4), 1560–1577. https://doi.org/10.1108/BFJ-06-2020-0557
Smyczek, S., Festa, G., Rossi, M., & Mazzoleni, A. (2020). Contextual complexity in business relationships within the input-output model – evidence of misbehaviour in grocery stores in Poland. British Food Journal, 122(11), 3601–3621. https://doi.org/10.1108/BFJ-12-2019-0894
Song, C. (2022). Interactive development of cross-border e-commerce and new Internet economy based on digital technology. Journal of Commercial Biotechnology, 27(4), 176–188. https://doi.org/10.5912/jcb1467
Taelman, S. E., De Meester, S., Van Dijk, W., Da Silva, V., & Dewulf, J. (2015). Environmental sustainability analysis of a protein-rich livestock feed ingredient in the Netherlands: Microalgae production versus soybean import. Resources, Conservation and Recycling, 101, 61–72. https://doi.org/10.1016/j.resconrec.2015.05.013
Tavolacci, L. (2024). Gentlemen, husbandmen, and industrious wives: The role of gender in imagining Indian agriculture. Endeavour, 48(2). https://doi.org/10.1016/j.endeavour.2024.100942
United Nations. (2018, May 16). 68% of the world population projected to live in urban areas by 2050, says UN. Https://Www.Un.Org/Uk/Desa/68-World-Population-Projected-Live-Urban-Areas-2050-Says-Un.
Van Ginkel, S. W., Igou, T., & Chen, Y. (2017). Energy, water and nutrient impacts of California-grown vegetables compared to controlled environmental agriculture systems in Atlanta, GA. Resources, Conservation and Recycling, 122, 319–325. https://doi.org/10.1016/j.resconrec.2017.03.003
Vaneeckhaute, C., Styles, D., Prade, T., Adams, P., Thelin, G., Rodhe, L., Gunnarsson, I., & D’Hertefeldt, T. (2018). Closing nutrient loops through decentralized anaerobic digestion of organic residues in agricultural regions: A multi-dimensional sustainability assessment. Resources, Conservation and Recycling, 136, 110–117. https://doi.org/10.1016/j.resconrec.2018.03.027
Wang, B., Song, J., Ren, J., Li, K., Duan, H., & Wang, X. (2019). Selecting sustainable energy conversion technologies for agricultural residues: A fuzzy AHP-VIKOR based prioritization from life cycle perspective. Resources, Conservation and Recycling, 142, 78–87. https://doi.org/10.1016/j.resconrec.2018.11.011
World Bank. (2024, September 3). India’s Economy to Remain Strong Despite Subdued Global Growth. Https://Www.Worldbank.Org/En/News/Press-Release/2024/09/03/India-s-Economy-to-Remain-Strong-despite-Subdued-Global-Growth.
World Economic Forum. (2024, April 28). New Report Calls for Inclusive Agritech Innovations to Improve Food Security. Https://Www.Weforum.Org/Press/2024/04/New-Report-Calls-for-Inclusive-Agritech-Innovations-to-Improve-Food-Security/.
World Resources Institute. (2021, September 2). 6 Ways Entrepreneurs Are Restoring Farms And Forests: The Land Accelerator South Asia. Https://Www.Wri.Org/Update/6-Ways-Entrepreneurs-Are-Restoring-Farms-and-Forests-Land-Accelerator-South-Asia.
Wu, S., Ben, P., Chen, D., Chen, J., Tong, G., Yuan, Y., & Xu, B. (2018). Virtual land, water, and carbon flow in the inter-province trade of staple crops in China. Resources, Conservation and Recycling, 136, 179–186. https://doi.org/10.1016/j.resconrec.2018.02.029
Wu, X., Wu, F., Tong, X., Wu, J., Sun, L., & Peng, X. (2015). Emergy and greenhouse gas assessment of a sustainable, integrated agricultural model (SIAM) for plant, animal and biogas production: Analysis of the ecological recycle of wastes. Resources, Conservation and Recycling, 96, 40–50. https://doi.org/10.1016/j.resconrec.2015.01.010
Yadav, V. S., Singh, A. R., Raut, R. D., & Govindarajan, U. H. (2020). Blockchain technology adoption barriers in the Indian agricultural supply chain: an integrated approach. Resources, Conservation and Recycling, 161. https://doi.org/10.1016/j.resconrec.2020.104877
York, J. M., Shah, P., Pragga, F., & Toscani, M. (2022). Technology and Competitive Assessment for a BioneedleTM Drug Vaccine Platform: A Biotech Business Development Technology Case Study. Journal of Commercial Biotechnology, 27(1), 58–76. https://doi.org/10.5912/jcb1009
Zhang, J., & He, X. (2019). Targeted advertising by asymmetric firms. Omega (United Kingdom), 89, 136–150. https://doi.org/10.1016/j.omega.2018.10.007