Involvement International Journal of Business (IIJB) is a peer-reviewed academic journal dedicated to the advancement of knowledge in the field of business and management. As a platform for global scholarly dialogue, the journal embraces interdisciplinary research and invites contributions that offer innovative theoretical insights, empirical findings, and practical applications addressing real-world challenges in the contemporary business environment.

The journal’s scope spans across a wide spectrum of business disciplines, reflecting the dynamic and interconnected nature of global commerce. We welcome original research articles, conceptual papers, case studies, and literature reviews that contribute to a deeper understanding of complex business phenomena, particularly those with significant managerial, organizational, or policy implications.

The following are the key areas of focus covered by the journal:

1. Financial Management

This area includes research on capital budgeting, investment analysis, financial performance evaluation, cost management, and the role of financial planning in achieving organizational goals. Studies that explore the implications of financial decisions on corporate sustainability are particularly encouraged.

2. Marketing Strategies

The journal welcomes articles related to marketing theory and practice, including consumer behavior analysis, digital marketing strategies, branding, product development, customer loyalty, and international marketing tactics adapted to different cultural contexts.

3. Human Resource Management

This domain addresses topics such as recruitment and selection, employee engagement, training and development, performance evaluation, talent retention, and diversity management. Studies highlighting the impact of HR practices on organizational success are highly relevant.

4. Entrepreneurship and Innovation

Research in this section examines entrepreneurial ventures, innovation ecosystems, business incubators, and the role of creativity in fostering business growth. Case studies on startup challenges and technological innovation are especially welcomed.

5. International Business

This area explores the dynamics of global trade, multinational corporation strategies, international market entry modes, cross-cultural management, and globalization’s impact on business practices.

6. Supply Chain Management

Topics include logistics, procurement, inventory control, supply chain optimization, global sourcing, and supply chain resilience. Research on how digital tools enhance supply chain transparency and agility is also relevant.

7. Corporate Governance

This includes discussions on governance frameworks, board composition, regulatory compliance, shareholder rights, and corporate accountability. The journal supports works that scrutinize governance structures from ethical and performance-based perspectives.

8. Economics and Business Environment

Papers in this area examine economic trends, policy impacts, labor markets, inflation, interest rates, and how macroeconomic and microeconomic factors influence business decisions and outcomes.

9. Strategic Management

This encompasses the development and execution of organizational strategies, competitive advantage analysis, strategic alignment, and long-term value creation. Empirical studies that link strategy with performance outcomes are particularly useful.

10. E-commerce and Digital Business

Articles may focus on digital transformation, online consumer behavior, platform-based business models, digital entrepreneurship, cybersecurity, and analytics-driven decision-making in online commerce.

11. Corporate Social Responsibility (CSR)

We invite research that investigates business contributions to social well-being, sustainability reporting, ethical conduct, and the role of CSR in reputation management and stakeholder engagement.

12. Financial Technology (FinTech)

This section explores emerging financial technologies such as blockchain, mobile payments, AI in finance, robo-advisory, and the regulatory challenges posed by the rapid evolution of digital financial services.

13. Business Management

General management issues including organizational design, managerial decision-making, business operations, productivity enhancement, and leadership in business functions fall under this category.

14. Green Business Practices

This includes sustainable production methods, green supply chains, eco-innovation, carbon management strategies, and corporate responses to environmental concerns and regulations.

15. Organizational Leadership

Topics include leadership styles, leadership development, ethical leadership, crisis leadership, and the role of leaders in shaping organizational culture and change.

16. Risk Management and Compliance

Focuses on risk identification, mitigation strategies, regulatory compliance, corporate liability, and operational resilience in uncertain business environments.

17. Corporate Finance

This area covers capital structure decisions, dividend policies, valuation techniques, financial instruments, and mergers and acquisitions. Empirical studies with robust quantitative analysis are encouraged.

18. Small and Medium-sized Enterprises (SMEs)

We welcome studies examining the development, innovation capacity, financing, digital adoption, and internationalization of SMEs, especially in emerging markets and transitional economies.

19. Business Ethics

This domain involves ethical dilemmas in business, integrity in leadership, organizational justice, ethical decision-making models, and codes of conduct that guide professional behavior in corporate settings.

20. Management of Change

Research on organizational transformation, change leadership, employee adaptation, resistance to change, and digital disruption falls under this category. Best practices for managing innovation and transformation are highly valued.